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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

ADVERTISING

Advertising Intern: A Step-by-Step Career Guide

Introduction
Skills Ability
job description
requirements
Key Result Area
Key performance Indicator
Work Environment and Schedule
Salary in India
Conclusion
FAQs
Explore career opportunities

Introduction

An Advertising Intern is someone at the beginning of their career path, eager to learn and contribute to the advertising, marketing, and promotional activities within a company. Here’s a step-by-step guide to becoming an Advertising Intern:

  1. Understand the Role: An Advertising Intern assists in various tasks such as handling clerical and administrative duties, creating social media campaigns, and preparing promotional materials.
  2. Gain Experience: This position is perfect for those aiming to be professionals in Advertising and Marketing, providing a firsthand look at the industry under the mentorship of experienced colleagues.
  3. Learn from Seniors: Advertising Interns often perform entry-level tasks but receive invaluable guidance from senior staff, helping them understand the intricacies of their job despite their initial lack of experience.
  4. Industry Growth: The Advertisement and Marketing sector’s rapid expansion globally means there’s significant career scope for Advertising Interns, making it a promising start for anyone looking to enter the field.
  5. Practical Experience: Working as an Advertising Intern is an excellent way to gain hands-on experience in the industry, paving the way for better job opportunities in the future.

Do You Want to be an Advertising Intern?

  • If you’re interested in breaking into the advertising and marketing industry, starting as an Advertising Intern offers a solid foundation. It’s an opportunity to deeply understand the job profile, responsibilities, and the dynamic environment of India’s Marketing Industry.

This guide aims to equip you with a clear understanding of what it takes to embark on a career as an Advertising Intern, highlighting the key steps and expectations in this exciting sector.

  1. IT and Computer Skills:
    2. Computer skills are very necessary for today’s day and age for any job. It is especially true for an Advertising Intern as most of the task in marketing is done digitally may that be finding out data and information, processing it, analysing it or managing the said data. Digital marketing is a big part of today’s world and one of the requirements for any Advertising Intern.
  2. Excellent communication and people skills:
    3. They also need to have excellent communication and people skills in order to liaise with the clients about their requirements and inform the marketing managers and directors about marketing plans and any other creative ideas that they might have. They also need to bring in new clients if necessary and also they need to convey their plans and ideas to the Managers and CEOs or any other superior Managers. 
  3. Creativity:
    4. one of the most important skills for an advertisement and marketing role is creativity All businesses are competing for customers in the online market and ensuring that the brand stands apart from the rest is down to creative branding hence, having creativity is essential for this sector. Creativity may come naturally, or the intern may simply have to work at it by seeking inspiration from the world around them.
  4. Teamwork skills:
    5. Working in an organisation requires teamwork to a high degree. Having teamwork skills means your work life will be balanced and efficient as you would clash less often with your co-workers.

Job Description

The Advertising Intern must be energetic and self-motivated to work at their complete capacity as working as an intern may not guarantee a satisfiable pay and benefits. The Marketing sector is growing, dynamic and has a lot of potential, hence the Advertising intern must also be eager to constantly keep learning and improving. The Work of an Advertising Intern includes preparing promotional presentations, monitoring social platforms, and conducting market analysis and any other small and big office tasks that the Marketing and Adverting Managers may assign them.

Being a part of the marketing and Advertising department means you also have to be creative and provide creative ideas to help achieve the company’s goals. The Intern might also have administrative duties in developing and implementing marketing strategies. They also have to collaborate with the marketing and advertising team in all stages of marketing campaigns. The Ad Intern is also required to be insightful to be able to help develop, expand and maintain the advertisement channels.

Lastly, as the intern starts to get familiar with the work and gains experience in the industry, they should be prepared to enter any fast paced work environment.

  • Find quantitative and qualitative data from marketing campaigns
  • Fully Understand and learn all about the creative advertising
  • Gain experience and understanding of print and audio-visual advertising campaigns
  • They must learn to build a brand image for clients’ products
  • Learn and understand all about media management and planning
  • Conduct research, analyze and understand marketing trends
  • Create good client relationships throughout their Internship
  • Learn and understand graphic arts and graphic designing
  • Prepare and execute media plans and advertising campaigns as per the requests of the Marketing and Advertisement managers
  • Operate within the budgetary limits of clients
  • Learn about the Basis of Advertisement:
    • The Intern is inexperienced and has no idea or little idea of the inner workings of an Advertisement hence they are there to learn about it.
  • Operate within the budgetary limits of clients:
    • The projects a Marketing or Advertisement house gets are mostly tied to fixed budgeting issues and hence the advertising Intern should learn to Operate within the budgetary limits of clients.
  • Show Exceptional Teamwork:
    • Teamwork is something every professional must learn to be better in their field of expertise.
  • Return on Ad Spend (ROAS):
    • The efficacy of your advertising spend is measured by the return on ad spend (ROAS). It basically calculates how much money you make for every dollar you spend on advertising.
  • Reach:
    • The amount of people who are exposed to your advertising message is measured by reach. This KPI gives audience marketers an idea of the size of their audience pool’s potential.
  • Rate of conversion:
    • Frequency is a crucial factor for establishing the best blend in terms of conversion and cost effectiveness.
  • Cost per acquisition:
    • The aggregated media costs to acquire a new client is measured by cost per acquisition (CPA). The CPA KPI, which is similar to ROAS in nature, determines the cost side of the equation, as it captures the entire cost picture.

It is most likely to be a desk job where you sit behind a computer screen trying to come up with creative advertisement ideas and brainstorm marketing ideas with the Marketing Managers, managers and directors.

However, it is not unheard of that the Advertising Intern has to travel and spend time on the road collecting data and doing analysis.

The Work schedule is mostly 9 to 5 but the timings can vary due to various reasons.

The Average Salary for an Advertising Intern in India can range somewhere between 0.2 Lakh to 1 lakh INR per annum.

As it is mostly a learning opportunity, the intern might not be paid at all and only be paid travelling charges.

The Amount may vary through different Organisations, and cities depending on workflow and workload.

The Advertising Intern is simply working an internship to gain hands on experience in the field and there is no monetary benefit to seek out from the internship. Anyone who would like to work in the Advertisement and marketing industry should look for an internship to gain knowledge and experience. As the Advertise and Marketing Sector is growing, it will prove to be a nice opportunity.

1. What qualifications are needed for an advertising intern?

An advertising intern typically needs to be pursuing or have completed a degree in advertising, marketing, communications, or a related field.

2. What do advertising interns do?

Advertising interns assist with campaign planning, create content, conduct market research, and support the team in daily administrative tasks.

3. What skills are beneficial for advertising interns?

Creativity, strong communication skills, basic marketing knowledge, and familiarity with social media and digital platforms are beneficial.

4. How can I maximize my advertising internship experience?

Be proactive, seek feedback, take on various tasks, network with professionals, and always be eager to learn new things.

5. What are the prospects after completing an advertising internship?

After an internship, you may get an entry-level job offer, or you can leverage the experience to apply for positions in advertising, marketing, or related fields.

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