Hrishi Blog Buddhi

JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

Digital marketing

The Ultimate Guide to Being a Digital Marketing Lead: Skills, Salary, and More

Introduction
Skills Ability
job description
Qualifications required
KRA & KPI
KRA & KPI Mapped
Work Environment and Schedule
salary in India
Conclusion
FAQs
Explore Job opportunities

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Introduction

The Digital Marketing Lead plays a pivotal role within an organization, acting as the architect behind the digital marketing strategy of a brand. This individual is tasked with designing, creating, and implementing comprehensive digital marketing strategies that align with the brand’s objectives and market positioning. Their responsibilities extend beyond the initial stages of strategy development; they also oversee the execution of the campaigns, ensuring that each element is fine-tuned to resonate with the target audience and achieve desired outcomes.

In their strategic role, a Digital Marketing Lead analyzes market trends, consumer behavior, and the competitive landscape to devise a plan that leverages the full spectrum of digital channels, from social media and email marketing to SEO and content marketing. Their goal is to craft a cohesive and dynamic online presence that not only engages potential customers but also drives conversions and enhances brand loyalty.

Leadership is a key aspect of their role, as they guide and inspire their team, fostering a culture of innovation and accountability. They collaborate closely with other departments, ensuring that the digital marketing strategy is integrated across all facets of the brand’s presence.

Moreover, the Digital Marketing Lead is responsible for monitoring the performance of digital marketing efforts, utilizing analytics to measure success and identify areas for improvement. They adapt strategies in real time to optimize results, demonstrating agility and a deep understanding of digital dynamics.

In essence, the Digital Marketing Lead is a visionary who shapes the digital future of a brand, blending creativity with analytical acumen to propel the brand forward in a digital-first world. Their work is instrumental in defining how a brand communicates and engages with its audience online, setting the stage for sustained digital growth and success.

Skills and Abilities

  1. Strategic thinking: These skills are among the top requirements for a Digital Marketing Lead. Strategic thinking is necessary to understand the target audience and develop a suitable marketing mix for the purpose of increasing market share and profitability.
  2. Search engine optimization: Without a Doubt, SEO is the most important skill to have for a Digital Marketing Lead as it will help increase traffic to the website. Their responsibility of improving the performance of a website depends on their proficiency with SEO techniques.
  3. Social Media Marketing: This is another skill that a person must have to become a successful Digital Marketing Lead as these skills will help them to engage effectively with their target audience and will help build brand image..
  4. Data analysis: This skill refers to the ability to collect and analyze large amounts of data in order to reach a conclusion on different topics subject to the data. A Digital Marketing Lead can use Data analyses to evaluate the results of the ongoing and finished campaigns
  5. Communication skills The Digital Marketing Lead is required to give instruction and explain concepts to the juniors, and other members of the team and build strategies for understanding customers therefore good communication skills are necessary. Good Communication skills also mean efficient teamwork which will help to create good marketing strategies.

Job Description

The Digital marketing lead must oversee all aspects of the digital marketing team including monitoring campaign budgets, reporting on the marketing campaign’s overall performance, and helping in building strategies for a lasting digital connection with consumers. Their day-to-day duties will see them researching, strategizing with other professionals, and creating content for successful campaigns.

Qualifications Required

Educational Eligibility

A Professional in the Digital Marketing Sector requires to have a Three-year college degree with majoring in business, Marketing, or any other relevant degree, such as a Bachelor of Commerce (B Com), bachelor’s in business administration, etc. 

 

If you want to have a good chance of working in a reputed organization, A master’s degree is recommendable, such as a Master of Commerce (M. Com) or MBA in Marketing. However, it is important that the Accounting professional possess at least two to three years of Experience in the Industry as a Junior Marketing Professional.



Key Result Areas(KRA)
Key Performance Indicator(KPI)

The Key Result Areas (KRAs) refer to a short list of overall goals that guide how Digital Marketing Lead does their job. KPIs provide targets for the Digital Marketing Lead and help to assess their contribution to their employer.

Sr. No

KRA

KPI

1

How many digital marketing strategies were identified and implemented in a month 

No. of digital marketing strategies identified and implemented in a month

2

How many marketing short-term and long-range issues were addressed in a month



No. of marketing short-term and long-range issues addressed in a month

3

How many  Goals  (ROI and KPIs) have been assessed in a month

No. of Goals  (ROI and KPIs) has been assessed in a month 

4

How many trends and insights, performance based on the insights analyzed in a month

No. of trends and insights, performance based on the insights analyzed in a month

5

How many new and creative growth strategies through digital marketing in a month

No. of new and creative growth strategies through digital marketing in a month 

6

How many Plans, executes, measures experiments and conversion tests have been done in a month 

No. of Plans executed and measures experiments and conversion tests have been done in a month 

7

How many team meetings with internal teams to create landing pages and optimize user experience in a month 

No. of team meetings with internal teams to create landing pages and optimize user experience in a month 

8


How many critical conversion points and drop-off points and optimizes user funnels have been created in a month 

No. of critical conversion points and drop-off points and optimizes user funnels have been created in a month 

9

How much digital marketing hiring and training are done in a month 

No. of  digital marketing hiring and training done in a month 

Example of KRA VS KPI Mapped in Organisation and Reporting

Sr. No

Reporting by the employee

Reporting by the employee

1

How many digital marketing strategies were identified and implemented in a month 

No. of digital marketing strategies identified and implemented in a month=2

2

How many marketing short-term and long-range issues were addressed in a month



No. of marketing short-term and long-range issues addressed in a month=3

3

How many  Goals  (ROI and KPIs) have been assessed in a month

No. of Goals  (ROI and KPIs) has been assessed in a month =2

4

How many trends and insights, performance based on the insights analyzed in a month

No. of trends and insights, performance based on the insights analyzed in a month=1

5

How many new and creative growth strategies through digital marketing in a month

No. of new and creative growth strategies through digital marketing in a month=5 

6

How many Plans, executes, measures experiments and conversion tests have been done in a month 

No. of Plans executed and measures experiments and conversion tests have been done in a month=2 

7

How many team meetings with internal teams to create landing pages and optimize user experience in a month 

No. of team meetings with internal teams to create landing pages and optimize user experience in a month=5 

8


How many critical conversion points and drop-off points and optimizes user funnels have been created in a month 

No. of critical conversion points and drop-off points and optimizes user funnels have been created in a month =2

9

How much digital marketing hiring and training are done in a month 

No. of  digital marketing hiring and training done in a month =2

Work Environment and Schedule

As more and more Businesses are investing in digital marketing and digital media for business growth the requirement for Digital Marketing professionals is steadily on the rise. Professionals with the right skills and experience can make it big in this industry.

Salary

The salary of a Digital Marketing Lead in India can range between ₹ 3 Lakhs to ₹ 18 Lakhs with an average annual salary of ₹ 6.4 Lakhs.

Conclusion

As more and more Businesses are investing in digital marketing and digital media for business growth the requirement for Digital Marketing professionals is steadily on the rise. Professionals with the right skills and experience can make it big in this industry.

FAQs

Q1: What skills are essential for a Digital Marketing Lead?

A1: Essential skills include strategic planning, expertise in various digital marketing channels, data analysis, leadership, and strong communication abilities.

Q2: What are the primary responsibilities of a Digital Marketing Lead?

A2: A Digital Marketing Lead is responsible for developing and implementing marketing strategies, leading and managing the marketing team, analyzing performance data, and driving the company's digital marketing efforts to achieve specific goals.

Q3: How can one advance to a Digital Marketing Lead position?

A3: Advancing to a lead position typically requires gaining substantial experience in digital marketing, demonstrating success in previous roles, developing strong leadership skills, and staying updated with the latest digital marketing trends and technologies.

Q4: What is the average salary for a Digital Marketing Lead?

A4: The salary varies based on experience, industry, and location, but in general, a Digital Marketing Lead can expect a salary higher than mid-level marketers, reflecting their leadership and expertise.

Q5: What is the career progression for a Digital Marketing Lead?

A5: Career progression can include moving into higher managerial roles such as Digital Marketing Manager, Director of Marketing, or even Chief Marketing Officer, depending on the organization's size and structure.
To get a Detailed Overview of the Digital Marketing Sector, Click Here.
CTA DM (1)

Take Career FREE Counselling

Book Your FREE Slot !!

Looking for the right job??

Register Now !!

Didn't find the right info?? Looking for a specific topics??

Explore Job Opportunities

Scroll to Top