JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

DIGITAL MARKETING

Digital Marketing Specialist: Career Guide and Insights

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Introduction

A digital marketing specialist develops and oversees online marketing campaigns. However, their role is different from that of the Digital Marketing specialist. Marketing managers are in charge of the marketing department, providing direction and supervision while marketing specialists execute their plans. Marketing specialists have more specific duties related to creating marketing materials and their tasks are often complex in nature.

Skills and Abilities

SEO & SEM: Search Engine Optimization (SEO) is an important skill that every digital marketer needs to have to support all levels of digital marketing. Having a solid knowledge of the dynamics of SEO helps to optimize all forms of content for running a successful digital marketing campaign.

Customer relationship management (CRM): Monitoring customer behavior helps companies understand the needs of their target audience. Customer Relationship Management skills involve strategies that can be used to monitor and maximize customer experience. Connecting with your customers helps to increase the chances of customer loyalty.

Social Media Marketing: This is another skill that a person must have to become a successful Digital Marketing specialist as these skills will help them to engage effectively with their target audience and will help build brand image.

Data analysis: This skill is the ability to collect and analyze large amounts of data to reach a conclusion. A Digital Marketing specialist needs to understand the concept of data cleansing which is the process of getting rid of incorrect, duplicated, or incomplete data from the database.

Communication skills: The Digital Marketing Specialist is required to give instruction and explain concepts to the juniors, and other members of the team and build strategies for understanding customers therefore good communication skills are necessary. Good Communication skills also mean efficient teamwork which will help to produce good marketing strategies.

Job Description

The job involves a variety of complex tasks such as the collection of customer data which can then be used to devise a marketing strategy. The tasks would depend on the needs of the employer. The Digital Marketing Specialist must determine what content will reach customers. They also have to review market trends, identify target audiences to establish a direction for their campaigns, and publish digital marketing content online.

Qualifications required

Educational Eligibility

10th standard	12th standard	Graduation	Post Graduation
The candidate must have completed 10th standard from any recognized educational board.	The Candidate should then complete the HSC exam from a recognized board.	Most Digital Marketing specialists have a bachelor’s degree in business/marketing/ advertising/ mass media.	After the Candidate Completes their Graduation, they can go for a masters degree even though it is not necessary but can give a competitive edge to
The candidate should try to gain at least 50-60% marks to be eligible to enter the Commerce stream since this stream is most suitable for getting a foundation in marketing.	Digital Marketing specialists mainly prefer the commerce stream however it is not a hard and fast rule.	However it is not a hard and fast rule to hold a degree, however, most employers prefer candidates who have a degree.	Students. Some common master’s programs are MBA Marketing Masters in Digital Marketing M. Com
	The candidate should try to gain at least a minimum of 50-60% marks. Then they may become eligible for a bachelor’s course.	After Graduation, the candidates can either look for a Job in an organization for a Junior position or go for further learning.	To get to the position of Digital Marketing specialist one needs to have sufficient experience in the Industry, preferably 2-4 years.

Key Result Areas(KRA)
Key Performance Indicator(KPI)

Sr. No	KRA	KPI
1	How many digital media strategies with business goals aligned with the company’s vision?	No. of Digital media strategies with business goals aligned with the company’s vision.
2	How much digital content is produced including websites, blogs, articles, animated explainer videos, etc.	No. of Digital content produced including websites, blogs, articles, animated explainer videos, etc.
3	How many brand awareness activities were created in a month?	No. of brand awareness activities created in a month .
4	Run day-to-day social media and search engine optimization audits to ensure best practices are being used.	No. of day-to-day social media and search engine optimization audits to ensure best practices are being used.
5	Review of SEO regular keyword research and other best practices in a month completed	No. of Review of SEO regular keyword research and other best practices in a month completed
6	How many visual concepts for promotional activities completed	No. of visual concepts for promotional activities completed
7	How many monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads in a month	No. of monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads in a month
8	How many Marketing activities are executed in a month ‘	No. of Marketing activities executed in a month
9	Monthly review of ROI and KPIs.	No. of review of ROI and KPIs.

Example of KRA VS KPI Mapped in Organisation and Reporting

Sr. No	Reporting by the employee	Reporting by the employee
1	How many digital media strategies with business goals aligned with the company’s vision?	Digital media strategies with business goals aligned with the company’s vision =1 DM strategy executed details to be shared in PPT
2	How much digital content is produced including websites, blogs, articles, animated explainer videos, etc.	Digital content produced including websites, blogs, articles, animated explainer videos, etc =5
3	How many brand awareness activities were created in a month?	Brand awareness activities created in a month =3
4	Run day-to-day social media and search engine optimization audits to ensure best practices are being used.	Run day-to-day social media and search engine optimization audits to ensure best practices are being used= Daily SMM =3 posts in different Platforms
5	Review of SEO regular keyword research and other best practices in a month completed	Review of SEO regular keyword research and other best practices in a month completed = Yes completed details in PPT
6	How many visual concepts for promotional activities completed	Visual concepts for promotional activities completed =3 Visual concepts executed
7	How many monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads in a month	Monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads in a month =Monitored and Metric analysis shared with Mamangemnt via Report
8	How many Marketing activities are executed in a month ‘	Marketing activities executed in a month ‘=5
9	Monthly reviews of ROI and KPIs.	No. of reviews of ROI and KPIs.

Work Environment and Schedule

Usually Digital Marketing specialists work in an office environment, however, it is common for them to frequently travel to meet with sales representatives and clients. The working hours of marketing managers vary from company to company but are expected to be more than 40 per week. Digital marketing specialists may have really tight schedules.

Salary

Salary of a Digital Marketing Specialist in India ranges between ₹ 2.2 Lakhs to ₹ 11.0 Lakhs with an average annual salary of ₹ 4.5 Lakhs.

Conclusion

Situated in a very competitive field, the Digital Marketing Specialist is the career for you if you are a person who is interested in new technologies, is willing to explore new skills, and works in a dynamic environment.

FAQs

Q1: What skills are essential for a Digital Marketing Specialist?

A1: Essential skills include SEO, content marketing, data analytics, social media expertise, and PPC advertising knowledge.

Q2: What does a Digital Marketing Specialist's job involve?

A2: The role involves developing and implementing digital marketing strategies, analyzing data, and managing online campaigns to boost brand engagement.

Q3: How are KRA and KPI mapped for a Digital Marketing Specialist?

A3: KRAs and KPIs are mapped based on specific goals like increased traffic, conversion rates, and ROI on digital campaigns.

Q4: What is the typical work environment for a Digital Marketing Specialist?

A4: Specialists usually work in dynamic, fast-paced environments, often collaborating with cross-functional teams, with a mix of in-office and remote work.

Q5: What is the average salary for a Digital Marketing Specialist in India?

A5: The average salary varies widely depending on experience and location, but generally, it ranges from INR 3 lakhs to INR 10 lakhs per year.

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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)