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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

Digital marketing

Email Marketing Executive

Introduction
Skills Ability
job description
Qualifications required
KRA & KPI
KRA & KPI Mapped
Work Environment and Schedule
salary in India
Conclusion
FAQs
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Introduction

Email Marketing Executives are Responsible for spreading relevant and promotional news to the brand’s audience with the help of Email. Email Marketing executives are part of the marketing team and help spread brand awareness.

Skills and Abilities

  1. Email Marketing Strategy: The Email Marketing Executive must know how to design, create and implement Email marketing strategies. The email marketing strategy also involves deciding which types of data to collect from customers, such as their names, email addresses, demographic information, and purchasing histories.

  2. Automation: It is almost impossible to keep track of emails received and sent and do follow-ups manually hence Automation is really important for mass reach. Email marketing managers need to understand marketing automation to create effective campaigns.

  3. Data Analysis: This skill refers to the ability to collect and analyze large amounts of data in order to reach a conclusion on different topics subject to the data. An Email Marketing Executive can use Data analyses to evaluate the results of the ongoing and finished campaigns.

  4. Communication Skills: The Email Marketing Executive is required to give instructions and explain concepts to the juniors, and other members of the team and build strategies for understanding customers therefore good communication skills are necessary. Good Communication skills also mean efficient teamwork which will help to create good marketing strategies.

Job Description

The Email Marketing Executive has to oversee all aspects of the Email Marketing Campaign such as creating and managing email campaigns. Email marketing managers use this channel to promote products or services, build brand awareness, or encourage customer loyalty.

Qualifications Required

Educational Eligibility 

A Professional in the Digital Marketing Sector requires to have a Three-year college degree with majoring in business, Marketing, or any other relevant degree, such as a Bachelor of Commerce (B Com), bachelor’s in business administration, etc. 

If you want to have a good chance of working in a reputed organization, A master’s degree is recommendable, such as a Master of Commerce (M. Com) or MBA in Marketing. However, it is important that the Accounting professional possess at least two to three years of Experience in the Industry as a Junior Marketing Professional.

Key Result Areas(KRA)
Key Performance Indicator(KPI)

Sr. No

KRA

KPI

1

How many Email marketing strategy generated in a month

No. of Email marketing strategies generated in a month 



2

How many various email lists and campaigns are created in a month

No. of various email lists and campaigns created in a month 

3

How many designs and CTAs and Email templates were created in a month 

No. of designs and CTAs and Email templates created in a month

4

How many campaigns success has been achieved 

No. of campaigns success has been achieved

5

How many Email marketing KPIs have been created 

No. of Email marketing KPIs has been created 

6

How many reports on a weekly basis are generated in a month 

No. of reports on a weekly basis generated in a month 

7

How many lead-generation strategies were created in a month

No. of lead generation strategy created in a month 

8

How many smart email lists are created in a month 

No. of smart email lists created in a month 

9

How many email subscriptions are achieved in a month

No. of email subscriptions are achieved in a month

10

How many methods for improvements have been executed in a month 

No. of methods for improvements has been executed in a month

11

How many Segment lists based on behaviors like past email engagement and website interactions were created in  a month 

No. of Segment lists based on behaviors like past email engagement and website interactions created in  a month 

12

How much documentation and road maps for processes, A/B tests, and promotions that succeed through email have been created in a month 

No. of documentation and road maps for processes, A/B tests, and promotions that succeed through email have been created in a month 

Example of KRA VS KPI Mapped in Organisation and Reporting

Sr. No

Reporting by the employee

Reporting by the employee

1

How many Email marketing strategy generated in a month

Email marketing strategies generated in a month 



2

How many various email lists and campaigns are created in a month

Various email lists and campaigns created in a month 

3

How many designs and CTAs and Email templates were created in a month 

Designs and CTAs and Email templates created in a month

4

How many campaigns success has been achieved 

Campaigns success has been achieved

5

How many Email marketing KPIs have been created 

Email marketing KPIs has been created 

6

How many reports on a weekly basis are generated in a month 

Reports on a weekly basis generated in a month 

7

How many lead-generation strategies were created in a month

Lead generation strategy created in a month 

8

How many smart email lists are created in a month 

Smart email lists created in a month 

9

How many email subscriptions are achieved in a month

Email subscriptions are achieved in a month

10

How many methods for improvements have been executed in a month 

Methods for improvements has been executed in a month

11

How many Segment lists based on behaviors like past email engagement and website interactions were created in  a month 

Segment lists based on behaviors like past email engagement and website interactions created in  a month=1 

12

How much documentation and road maps for processes, A/B tests, and promotions that succeed through email have been created in a month 

Documentation and road maps for processes, A/B tests, and promotions that succeed through email have been created in a month =2

Work Environment and Schedule

The email marketing manager work environment is typically an office setting however some can even work from home as freelancers. Their work sees them follow tight deadlines and budgets hence it is a stressful job role. Their schedule is generally a usual work week with most of them having weekends off.

Salary

Email Marketing Executive salary in India ranges between ₹ 1.2 Lakhs to ₹ 5.0 Lakhs with an average annual salary of ₹ 2.7 Lakhs.

Conclusion

The Email Marketing Executive must be skilled in Marketing strategies, Email Writing, and Efficient in their work. The Email Marketing Manager must be up to date with the latest trends and be creative enough to capitalize on them. It is a Lucrative job role that needs dedicated professionals. Those who are especially creative and have a strong understanding of marketing may become chief marketing officers.

FAQS

Q1: What are the core skills required for an Email Marketing Executive?

A1: Essential skills include expertise in email marketing tools, understanding of email campaigns, knowledge of analytics, copywriting, and strategic planning.

Q2: What does an Email Marketing Executive do?

A2: They design and execute email campaigns, manage subscriber lists, analyze campaign performance, and adjust strategies to optimize results.

Q3: How does an Email Marketing Executive measure success?

A3: Success is measured using KPIs such as open rates, click-through rates, conversion rates, and overall ROI of email campaigns.

Q4: What are the career growth opportunities for an Email Marketing Executive?

A4: Growth opportunities include advancing to senior marketing roles, specializing in areas like automation, or leading email marketing teams.

Q5: What is the average salary of an Email Marketing Executive in the industry?

A5: While salaries vary by experience and location, an Email Marketing Executive can expect a competitive salary that reflects their expertise and the impact of their campaigns.
To get a Detailed Overview of the Digital Marketing Sector, Click Here.
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