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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

DIGITAL MARKETING

Senior Content Manager

Introduction
Skills Ability
job description
KRA & KPI
KRA & KPI Mapped
Work Environment and Schedule
salary in India
Conclusion
FAQs
Explore Job opportunities

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Introduction

Content managers are responsible for building a brand identity and online presence of companies through the creation and dissemination of multimedia content online. This involves creating content strategies, managing a content team, building an online community and tracking that community’s growth, among other duties.

Skills and Abilities

Digital Marketing responsibilities like managing event calendar and workflow between the Media department, and helping to execute digital marketing initiatives are required to be performed by a content manager.

knowing some HTML and CSS can help when there is no web developer on hand. This will help adjust a website’s content management system. It may sometimes necessitate inserting a line or two of HTML or CSS code. 

Content managers often have to work with many other strategists, such as search engine optimization (SEO) experts, content managers, designers, and more. Therefore, good Communication skills are needed and result in efficient teamwork which will help to produce good marketing strategies.

The manager should be familiar with popular content management systems such as CMS Hub and WordPress because they will be directly editing the content on your company’s website.

As a content manager, you need to have a vision of what story you’re trying to tell. This will help to create a cross-platform content strategy that will give the best experience possible to the target audience. This means spending time strategizing how to deliver targeted messages to the audience.

Job Description

The job involves writing, editing and proofreading content while managing a content team consisting of writers, graphic designers, videographers, etc. They need to formulate a cross-platform content strategy. The manager may also be required to provide editorial, creative and technical support to team members. Tracking web analytics to ascertain content engagement levels is also done by the manager.

Qualifications required

Educational Eligibility

 

10th standard

12th standard

Graduation

Post Graduation

The candidate must have completed 10th standard from any recognized educational board.

The Candidate should then complete the HSC exam from a recognized board.

Most Content managers have a bachelor’s degree in digital marketing/ advertising/ mass media.

After the Candidate Completes their Graduation, they can go for a master’s degree even though it is not necessary.

The candidate should try to gain at least 50-60% marks to be eligible to enter the Commerce stream since this stream is most suitable for getting a foundation in marketing.

Content Manager mainly prefer the commerce stream however it is not a hard and fast rule.

However it is not a hard and fast rule to hold a degree, however, most employers prefer candidates who have a degree. Certification in digital marketing may also be beneficial here.

Some common masters program:


  • MBA Marketing
  • Masters in Digital Marketing
  • M. Com
 

The candidate should try to gain at least a minimum of 50-60% marks. Then they may  become eligible for a bachelor’s course.

After Graduation, the candidates can either look for a Job in an organization for a  Junior position or go for further learning.

To get to the position of Content Manager one needs to have sufficient experience in the Industry, preferably a minimum of 2 years.

 

Skills and Abilities

Key Result Areas(KRA)
Key Performance Indicator(KPI)

Sr. No

KRA

KPI

1

How many plans and execution of content strategy that drives high engagement generated in a month 

No. of  Plan and execution of content strategy that drives high engagement generated in a month 

2

How many review audits on quality, clarity, and consistency in a month completed and outcome successfully discussed

No. of review audits on quality, clarity, and consistency in a month completed and outcome successfully discussed

3

How many website metrics, improvements made accordingly to enhance the content 

No. of website metrics, improvements made accordingly to enhance the content 

4

How many team meetings were conducted with brand, product and sales managers to create promotional concepts in a month 

No. of team meetings conducted with the brand, product, and sales managers to create promotional concepts in a month 

5

How much content across all channels has been successfully published in SMM 

No. of content across all channels has been successfully published in SMM 

Example of KRA VS KPI Mapped in Organisation and Reporting

Sr. No

Reporting by the employee

Reporting by the employee

1

How many plans and execution of content strategy that drives high engagement generated in a month 

Plan and execution of  content strategy that drives high engagement generated in a month =2

2

How many review audits on quality, clarity and consistency in a month completed and outcome successfuly discussed

Review audits on quality, clarity and consistency in a month completed and outcome successfuly discussed=5

3

How many website metrics, improvements made accordingly to enhance the Content 

Website metrics report = 12 ; Improvements accordingly to enhance the Content = YEs in three Webistes

4

How many team meetings conducted with brand, product and sales managers to create promotional concepts in a month 

Team meetings conducted with the brand, product and sales managers to create promotional concepts in a month=5

5

How many content across all channels has been succesfully published in SMM 

Content across all channels has been succesfully published in SMM=  25 SMM POSTS and 2 Webiste content updation 

Work Environment and Schedule

Usually Content Managers work in an office environment. The working hours of the manager vary from company to company but are expected to be more than 40 per week. Content managers do not find their jobs stressful, which contributes positively to career satisfaction. The job is not physically demanding but requires you to have sufficient experience to carry out the role.

Salary

Salary of a Content Manager in India ranges between ₹ 2.4 Lakhs to ₹ 14.9 Lakhs with an average annual salary of ₹ 6.0 Lakhs.  

Conclusion

To be a Content manager you have to be organized, detail-oriented, and creative, and you must have a good understanding of marketing, and SEO, along with good English skills. It is very important for the Content Manager to have detailed knowledge of current online marketing trends.

FAQs

Q1: What key skills are essential for a Senior Content Manager?

A1: Critical skills include strategic content planning, leadership, creativity, SEO knowledge, analytics proficiency, and strong communication abilities.

Q2: What are the main responsibilities of a Senior Content Manager?

A2: Responsibilities encompass content strategy development, team leadership, editorial oversight, content performance analysis, and alignment with business goals.

Q3: How does a Senior Content Manager contribute to business growth?

A3: They drive content initiatives that enhance brand visibility, engage audiences, and support sales and marketing goals, directly impacting business growth.

Q4: What career progression opportunities exist for a Senior Content Manager?

A4: Career paths include moving into higher-level leadership roles, such as Director of Content or Chief Marketing Officer, or specializing in areas like content strategy or digital marketing.

Q5: What is the typical salary range for a Senior Content Manager?

A5: Salaries vary based on experience, industry, and location, but a Senior Content Manager can expect a competitive salary reflecting their strategic role and expertise.

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