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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

Digital marketing

SEO Executive: A Comprehensive Career Guide

Introduction
Skills Ability
job description
KRA & KPI
Qualifications required
KRA & KPI Mapped
Work Environment and Schedule
salary in India
Conclusion
FAQs
Explore Job opportunities

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SEO Executive

Introduction

The work of an SEO Executive is to increase the web traffic of a website by using their expertise in the field of SEO and marketing. They have to use different techniques to do so such as keyword research, limiting the repetition of content, and building links.

Skills and Abilities

  1. Communication: The SEO Executive is required to give instruction and explain concepts to the juniors and other members of the team, good communication skills are necessary. Good Communication skills also mean efficient teamwork that helps create good SEO Strategies.
  2. Search Engine Optimization: Without a Doubt, SEO is the most important skill to have for an SEO Executive as their daily work depends on it. Their responsibility of improving the performance of a website depends on their proficiency with SEO techniques.
  3. Marketing: This is another skill that a person must have to become a successful SEO Executive as marketing skills helps them to research what strategies are most effective for increasing a website’s search engine ranking.
  4. Data Analysis: This skill refers to the ability to collect and analyze large amounts of Data in order to reach a conclusion on different topics subjecting to the Data. An SEO Executive can use Data analyses in order to find trends and proper keywords etc.

Job Description

The SEO Executive is a professional who is responsible for creating optimized web content that will help the website rank higher on a search engine such as Google, Yahoo, or Bing. The SEO Executive has to work closely with the marketing team in order to ensure that the content put out is relevant to the brand’s vision and direction and that it is attracting the right customers. 

Qualifications Required

Educational Eligibility 

 

After 10th

After 12th

Graduation

Post Graduation

The candidate must have appeared in 10 from any recognized educational board.

The Candidate then has to appear for the HSC exam from a recognized board

Most SEO Executives have a bachelor’s degree in business, marketing, or information technology, or communications

After the Candidate Completes their Graduation, they can go for an SEO course that will help them broaden their career.

The candidate should try to gain at least a minimum of 50-60% marks to be eligible to enter the Commerce stream 

SEO Executives appear in the commerce stream however it is not a hard and fast rule.

However it is not a hard and fast rule to hold a degree, the basic requirement is to be familiar with the SEO Standards of the Market.

  • MBA Marketing
  • MIM
  • M. Com

These are some of the popular master’s degrees.

 

The candidate should try to gain at least a minimum of 50-60% marks. Then, only they will become eligible for a bachelor’s course

After Graduation the candidates can either look for a Job in an organization at a Junior position or go for further learning.

To get to the position of SEO Executive one needs to have sufficient experience in the Industry

Key Result Areas(KRA)
Key Performance Indicator(KPI)

Sr. No

KRA

KPI

1

How many on-site and off-site analyses were done in a month

No .of on-site and off-site analysis done in a month 

2

How many Reports like google analytics conduct performance reports in a month.

No .of  Reports like google analytics to conduct performance reports in a month.

3

How many high-quality SEO contents were created in a month 

No .of  high-quality SEO content created in a month 

4

How much keyword research and optimization of content were completed in a month 

No .of  keyword research and optimization of content completed in a month 

5

Any other tasks done in regards to developments in SEM.

Any other tasks done in regards to developments in SEM: TASK 1, TASK 2

Example of KRA VS KPI Mapped in Organisation and Reporting

Sr. No

reporting by the employee

reporting by the employee

1

How many on-site and off-site analyses were done in a month

On-site and off-site analysis done in a month=3 

 

2

How many Reports like google analytics conduct performance reports in a month.

How many Reports like google analytics to conduct performance reports in a month =5

3

How many high-quality SEO contents were created in a month 

How many high-quality SEO contents created in a month =2 Websites content created 

 

4

How much keyword research and optimization of content were completed in a month 

How many keyword research and optimization of content completed in a month =20

5

Any other tasks done in regards to developments in SEM.

Any other tasks are done in regards with developments in SEM Task 1:  Task:2



Work Environment and Schedule

Usually SEO executive works in an office environment and their job is a Desk Job, however, it is not unheard of for them to travel in order to attend meetings, meet clients, or for other business purposes. Their work deals with tight deadlines and some might even have to work on Weekends to reach the project goals before the deadline hence, it can be a very stressful job.

Salary

SEO Executive salary in India ranges between ₹ 1.3 Lakhs to ₹ 38.0 Lakhs with an average annual salary of ₹ 14.5 Lakhs. however, salaries across India can vary due to various reasons such as experience level, organization, city, and more.

Conclusion

There is high demand for professional SEO Executives who are skilled and well educated. As the Digital Sector grows and evolves, SEO requirements are also Changing, and hence SEO Executives who can adapt to modern trends are always appreciated. Candidates must first apply for junior positions when they start their careers and then work their way up to more senior positions. Most Senior SEO professionals have higher pay and you can create a successful career out of this if you think you have what it takes to be an SEO Executive.

FAQs

Q1: What essential skills are required to become an SEO Executive?

A1: Key skills include expertise in SEO practices, keyword research, data analysis, content optimization, and understanding of search engine algorithms.

Q2: What does the job description of an SEO Executive typically include?

A2: The job description usually encompasses managing SEO strategies, conducting keyword research, optimizing website content, and tracking website traffic and rankings.

Q3: What are KRA and KPI in the context of an SEO Executive's role?

A3: KRA (Key Result Areas) define the areas where an SEO Executive needs to deliver results, while KPI (Key Performance Indicators) are metrics used to measure the effectiveness of their strategies.

Q4: How does the work environment and schedule look for an SEO Executive?

A4: SEO Executives typically work in office settings with a standard workweek, though schedules can vary depending on project demands and deadlines.

Q5: What is the average salary for an SEO Executive in India?

A5: The salary can vary widely based on experience, location, and company size, but on average, an SEO Executive in India can expect to earn a competitive salary in the industry.
To get a Detailed Overview of the Digital Marketing Sector, Click Here.
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