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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

Digital marketing

Social Media Manager: Skills, Job Role, KRA & KPI, and Salary in India

Introduction
Skills Required
job description
KRA & KPI
KRA & KPI Mapped
Work Environment and Schedule
salary in India
Conclusion
FAQs
Explore career opportunities

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Introduction

Welcome to the Exciting World of the Social Media Manager!

Are you intrigued by the fast-paced, ever-evolving realm of social media? As a budding Social Media Manager, you stand at the forefront of digital communication, shaping how brands interact with their audiences. In the role of a Social Media Manager, your flair for creative communication and your understanding of digital trends are crucial.

As a Social Media Manager, you’ll master the art of crafting compelling narratives and engaging content. This role goes beyond just posting updates; it’s about creating stories that resonate with people and managing digital campaigns that captivate audiences.

But what does it take to excel as a Social Media Manager? We’ll guide you through the essential skills, key responsibilities, and the strategic approach that defines this exciting career. Discover the Key Result Areas (KRAs) and Key Performance Indicators (KPIs) that measure the success of a Social Media Manager, understand the work environment, and explore the salary prospects in India.

Social Media Managers brainstorm, generate, and release content on each of a given company’s social media accounts. Their duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online.

Skills and Abilities

  1. Communication: The Social Media Manager is required to give instruction and explain concepts to the juniors and other members of the team, good communication skills are necessary. Good Communication skills also mean efficient teamwork that helps create good Social Media Strategies..
  2. Marketing: This is another skill that a person must have to become a successful Social Media Manager as marketing skills helps them to research what strategies are most effective for increasing a website’s search engine ranking
  3. Data analysis: This skill refers to the ability to collect and analyze large amounts of Data in order to reach a conclusion on different topics subjecting to the Data. A Social Media Manager can use Data analyses in order to find trends and proper keywords etc
  4. Organisation: They must be organized at their work as they have to handle multiple Social media sites for their clients.

Job Description

Their Daily Duties Includes overseeing your social media strategy from scheduling posts to reporting on performance. There might be a team of Social Media Content Creators and handlers who would work under the Social Media Manager and They Might have to report to the Marketing Head or the Marketing Manager.

Qualifications Required

Educational Eligibility 

 

After 10th

After 12th

Graduation

Post Graduation

The candidate must have appeared in 10 from any recognized educational board.

The Candidate then has to appear for the HSC exam from a recognized board

Most Social Media Managers have a bachelor’s degree in business, marketing, or information technology, or communications

After the Candidate Completes their Graduation, they can go for an Social Media course that will help them broaden their career.

The candidate should try to gain at least a minimum of 50-60% marks to be eligible to enter the Commerce stream 

Social Media Managers appear in the commerce stream however it is not a hard and fast rule.

However it is not a hard and fast rule to hold a degree, the basic requirement is to be familiar with the Social Media Standards of the Market.

  • MBA Marketing
  • MIM
  • M. Com

These are some of the popular master’s degrees.

 

Candidate should try to gain at least a minimum of 50-60% marks. Then, only they will become eligible for a bachelor’s course

After Graduation the candidates can either look for a Job in an organization at a Junior position or go for further learning.

To get to the position of Social Media Manager one needs to have sufficient experience in the Industry

Key Result Areas

Sr. No

KRA

KPI

1

How many social media strategy implemented successfully in a month 

No. of social media strategy implemented successfully in a month

2

How much social media content was approved for the month 

No. of social media content approved for the month 

 

3

How many successful campaigns were launched in a month 

No. of successful campaigns launched in a month 

4

Stay up to date with the latest social media best practices and technologies

No. of latest social media best practices and technologies used in the month

5

How many new social media tools used in a month 

No. of new social media tools used in a month 

6

How many copywriters and designers to ensure content is informative and appealing

No. of copywriters and designers to ensure content is informative and appealing

7

How to collaborate with marketing, sales and product development teams in a month 

No. of collaborations with Marketing, sales, and Product Development teams in a month 

8

How many content optimization done in a month

No. of content optimization done in a month 

9

How many hiring and training done in a month 

No. of hiring and training done in a month 

Example of KRA VS KPI Mapped in Organisation and Reporting

Sr. No

Reporting by the employee

Reporting by the employee

1

How many social media strategy implemented successfully in a month 

No. of social media strategy implemented successfully in a month=5

2

How much social media content was approved for the month 

No. of social media content approved for the month =15 

 

3

How many successful campaigns were launched in a month 

No. of successful campaigns launched in a month =3

4

Stay up to date with the latest social media best practices and technologies

No. of latest social media best practices and technologies used in the month=1

5

How many new social media tools used in a month 

No. of new social media tools used in a month =3

6

How many copywriters and designers to ensure content is informative and appealing

No. of copywriters and designers to ensure content is informative and appealing=3

7

How to collaborate with marketing, sales and product development teams in a month 

No. of collaborations with Marketing, sales, and Product Development teams in a month=2

8

How many content optimization done in a month

No. of content optimization done in a month =2

9

How many hiring and training done in a month 

No. of hiring and training done in a month=2 

Work Environment and Schedule

Usually Social Media Manager work in an office environment and their job is a Desk Job, however, it is not unheard of for them to travel in order to attend meetings, meet clients, or for other business purposes. Their work deals with tight deadlines and some might even have to work on Weekends to reach the project goals before the deadline hence, it can be a very stressful job.

Salary

Social Media Marketing Executive salary in India ranges between ₹ 0.7 Lakhs to ₹ 5.0 Lakhs with an average annual salary of ₹ 2.6 Lakhs

Conclusion

There is high demand for professional Social Media Managers who are skilled and well-educated. As the Digital Sector grows and evolves, Social Media requirements are also Changing, and hence Social Media Managers who can adapt to modern trends are always appreciated. Candidates must first apply for junior positions when they start their careers and then work their way up to more senior positions. Most Senior Social Media professionals have higher pay and you can create a successful career out of this if you think you have what it takes to be a Social Media Manager.

FAQs

Q1: What are the core responsibilities of a Social Media Manager?

A1: A Social Media Manager is responsible for creating and implementing a company's social media strategy, managing brand presence on social platforms, engaging with the audience, and analyzing the effectiveness of social campaigns.

Q2: Which skills are essential for a Social Media Manager?

A2: Essential skills include content creation, strategic planning, analytics, excellent communication, understanding of social media trends, and proficiency with social media management tools.

Q3: How does a Social Media Manager measure success?

A3: Success is measured using key performance indicators (KPIs) such as engagement rates, follower growth, conversion rates, and the overall impact of social media activities on brand awareness and sales.

Q4: What kind of work environment does a Social Media Manager typically have?

A4: Social Media Managers usually work in an office setting, although remote work is increasingly common. They often collaborate with other departments like marketing, sales, and customer service to ensure a unified brand message.

Q5: What is the average salary for a Social Media Manager in India?

A5: The average salary varies widely depending on experience, industry, and location, but typically ranges from INR 3 lakhs to INR 10 lakhs per year.
To get a Detailed Overview of the Digital Marketing Sector, Click Here.
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