JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

digital marketing

Become a Social Media Executive: A Complete Career Guide

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Introduction

Social media executives brainstorm, generate, and release content on each of a given company’s social media accounts. Many social media executives also oversee the work of other employees, including social media specialists.

Skills and Abilities

Communication Skills

The Social Media Executive is required to give instruction and explain concepts to the juniors and other members of the team, good communication skills are necessary. Good Communication skills also mean efficient teamwork that helps create good Social Media Strategies..

Marketing

This is another skill that a person must have to become a successful Social Media Executive as marketing skills helps them to research what strategies are most effective for increasing a website’s search engine ranking.

Data Analyses

This skill refers to the ability to collect and analyze large amounts of Data in order to reach a conclusion on different topics subjecting to the Data. A Social Media Executive can use Data analyses in order to find trends and proper keywords etc.

Organization Skills

They must be organized at their work as they have to handle multiple Social media sites for their clients.

Job Description

The work of a Training Coordinator is to plan, organize and manage training programs within their organization where they have to work with a wide range of individuals such as new hires to senior executives. They are required to design and deliver effective training that helps everyone do their job better.

Qualifications Required

Educational Eligibility

After 10th	After 12th	Graduation	Post Graduation
The candidate must have appeared in 10 from any recognized educational board.	The Candidate then has to appear for the HSC exam from a recognized board	Most Social Media Executives have a bachelor’s degree in business, marketing, or information technology, or communications	After the Candidate Completes their Graduation, they can go for an Social Media course that will help them broaden their career.
The candidate should try to gain at least a minimum of 50-60% marks to be eligible to enter the Commerce stream	Social Media Executives appear in the commerce stream however it is not a hard and fast rule.	However it is not a hard and fast rule to hold a degree, the basic requirement is to be familiar with the Social Media Standards of the Market.	MBA Marketing MIM M. Com These are some of the popular master’s degrees.
	The candidate should try to gain at least a minimum of 50-60% marks. Then, only they will become eligible for a bachelor’s course	After Graduation the candidates can either look for a Job in an organization at a Junior position or go for further learning.	To get to the position of Social Media Executive one needs to have sufficient experience in the Industry

Job Opportunities

Career	Description
Human Resource Manager:	They are responsible for Planning, coordinating, and supervising the employment of new employees are the responsibilities of HR managers. In addition to acting as a liaison between management and staff, they advise business executives on strategic planning.
Training Manager:	Training managers are specialists who help businesses by developing, facilitating, and supervising training programs for employees. They assess the needs of a business, implement training and development plans, and facilitate a wide variety of training programs that enhance the effectiveness of the workforce.
Training and Development Specialist:	There are many tasks that Training and development specialists typically have to do. This includes assessing training needs using surveys, interviews with employees, or consultations with managers or instructors.
Training Consultant:	Training consultants develop and optimize organizations’ staff development and training programs. They evaluate existing training programs, align training programs with business objectives, and facilitate learning opportunities for various audiences.

Key Result Areas(KRA)
Key Performance Indicator(KPI)

Key Result Area (KRA)	Key Performance Indicator (KPI)	Description
Content Creation	Number of posts created per week	Measure of the quantity of content produced to engage the audience and promote brand visibility.
Engagement	Average engagement rate	Percentage of audience interaction (likes, comments, shares) with social media content.
Follower Growth	Net increase in followers	Quantifies the growth of the social media following over a specific period, indicating brand reach.
Campaign Performance	Click-through rate (CTR)	Percentage of users who click on a specific link out of the total users who view the content.
Customer Satisfaction	Sentiment analysis scores	Evaluation of audience sentiment towards the brand or content, indicating overall customer satisfaction.

Example of KRA VS KPI Mapped in Organisation and Reporting

Key Result Area (KRA)	Key Performance Indicator (KPI)	Description
Content Creation	Number of posts created per week	Quantifies the volume of content produced to engage the audience and promote brand visibility.
Engagement	Average engagement rate	Measures the level of audience interaction (likes, comments, shares) with social media content.
Follower Growth	Net increase in followers	Tracks the growth of the social media following over time, indicating the expansion of brand reach.
Campaign Performance	Click-through rate (CTR)	Evaluates the effectiveness of campaigns by measuring the percentage of users who click on links.
Customer Satisfaction	Sentiment analysis scores or feedback	Assesses audience sentiment towards the brand or content, indicating overall customer satisfaction.

Work Environment and Schedule

Usually Social Media Executive work in an office environment and their job is a Desk Job, however, it is not unheard of for them to travel in order to attend meetings, meet clients, or for other business purposes. Their work deals with tight deadlines and some might even have to work on Weekends to reach the project goals before the deadline hence, it can be a very stressful job.

Salary

Social Media Marketing Executive salary in India ranges between ₹ 0.7 Lakhs to ₹ 5.0 Lakhs with an average annual salary of ₹ 2.6 Lakhs

Conclusion

There is high demand for professional Social Media Executives who are skilled and well-educated. As the Digital Sector grows and evolves, Social Media requirements are also Changing, and hence Social Media Executives who can adapt to modern trends are always appreciated. Candidates must first apply for junior positions when they start their careers and then work their way up to more senior positions. Most Senior Social Media professionals have higher pay and you can create a successful career out of this if you think you have what it takes to be a Social Media Executive.

FAQs

Q1: What essential skills are needed to become a Social Media Executive?

A1: Key skills include proficiency in social media platforms, content creation, digital marketing, analytics, communication, and creativity.

Q2: What are the primary responsibilities of a Social Media Executive?

A2: Responsibilities include creating and managing content across social platforms, engaging with the audience, monitoring social media trends, and analyzing the effectiveness of social media campaigns.

Q3: What kind of job opportunities are available for a Social Media Executive?

A3: Opportunities include roles in various industries like marketing agencies, corporate firms, non-profits, and startups, focusing on brand management, community engagement, and digital marketing strategies.

Q4: What are KRA and KPI for a Social Media Executive?

A4: KRAs include content creation, audience engagement, and brand promotion. KPIs might involve metrics like follower growth, engagement rates, and conversion metrics.

Q5: What is the average salary for a Social Media Executive in India?

A5: The salary can vary based on experience, location, and the type of employer, but generally, a Social Media Executive in India can expect a competitive salary aligned with industry standards.

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