JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

Graphic designer

Graphic Designing Career Guide

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Introduction

The process of generating visual material to deliver information/messages to people is known as graphic design. Photographs, colors, typography, drawings, and icons are all utilized in graphic design to generate visual content. Graphic design is a creative approach to achieving goals.

Graphic designers ensure that a message is conveyed to the general public through brochures, logos, advertisements, motion graphics, editorials, or product packaging. Graphic designers ensure that a message is conveyed to the general public through brochures, logos, advertisements, motion graphics, editorials, or product packaging.

Technical Skills

A candidate should have certain technical abilities in addition to soft skills. Some of the skills that you can learn are as follows:

Coding skills- Graphic designers need to learn coding and programming. With coding skills, you can stand out from others designers easily. Make sure you know how to code in HTML, Visual Basic, Java, and other design languages. In the long term, coding abilities mixed with visual talents will also help.

Typography – A good graphic designer should have a good understanding of typography. There are a lot of resources on the internet that may help you improve your typographic expertise. A graphic designer’s skill set is defined by the foundations of typography and bringing printed words to life.

UI & UX Design – All digital designers, as well as all designers in general, should have a strong grasp and talents in both disciplines. A graphic designer’s skill set must include user interface and user experience (UI and UX).

Adobe Photoshop –Photoshop will be used by you as a graphic designer to edit and change visuals for usage in your projects. It also is utilized for a variety of other tasks that a designer could meet, like overlaying text onto an image and merging photos and graphics.

Design Tools- You’ll need a solid grasp of standard design tools to excel in the profession of graphic design. Photoshop, Adobe, Mockplus, and several other applications will be required.

Requirements

1. Educational Requirements

To pursue a profession in graphic design, a candidate must meet certain requirements. These educational requirements must be met by applicants

2. Soft Skills

Aside from these basic qualifications, the applicant must also possess specific unique abilities. Let’s look at some of these abilities in more detail.

Multitasking ability- A good graphic designer knows how to manage their time while working on many projects at the same time. A creative thinker completes each work with such ease that this talent contributes to an individual’s and company’s capacity to meet goals.

Analytical skills-A skilled graphic designer will value a logical and collaborative approach. It will not only improve problem-solving skills but will also contribute to a more structured work culture in any company.

Interpersonal skills- When an individual can organize and convey vital facts, communication across individuals and departments becomes much easier. As a result, make efficient connections to eliminate communication gaps.

Creativity- Graphic designers must be able to think creatively. They must use words and pictures to express ideas uniquely. They must use their creativity to come up with solutions for their clients.

Problem-solving skills- When faced with challenges during the development of a new project, some newbie graphic designers tend to break apart. It’s critical to improve your problem-solving abilities.

Expanding Your Knowledge Of Business- As a graphic designer, you will frequently interact with business owners. When interacting with an entrepreneur, your major aim is to understand how to appeal to their sensibilities. You must broaden your business knowledge to effectively connect with existing and future clients.

Eligibility

Stream	Graduation courses	Diploma/Certificate courses	Post-Graduation courses
The candidate should clear class 12th from a recognized educational board.	The candidate should pursue a Bachelor’s degree from a recognized college.	If you don’t want to pursue a bachelor’s degree, you can go for diploma or certificate courses.	The candidate can also pursue a master’s degree in graphic design.
You can pass 12th from any stream (Commerce, Arts, or Science)	You should enroll in the course related to graphic designing (B.des, BA, B.Sc.).	Diploma courses in graphic designing from a recognized institution.	You should enroll in the course related to graphic designing (M.Sc., MA, MVA).
Try to gain at least a minimum percentage to get admission in colleges.	Try to gain at least a minimum percentage of 50-60% to get admission in post-graduation.	You can get admission easily in the diploma or certificate courses.	Try to gain at least a minimum percentage to get a good placement.

Courses

Undergraduate courses	Postgraduate courses	Diploma courses	Certificate courses
B.Des. in Graphic Design	M.Des. in Graphic Design	Graduate Diploma Program in Graphic Design	Certificate in Graphic Designing
B.Sc. in Graphic Design	MVA Graphic Arts	Graduate Diploma in Graphic & Web Designing	Certificate Course in Computer Graphics
B.Des. in Animation Film Design	M.A. in Graphic Design	Post Graduate Diploma in Fashion Communication	Certificate in Basic of Graphic Designing
BVA in Graphic Design	M.Des. in Communication Design	Advance Diploma in Graphic Design	2D Graphic Design
BCA (Design-Animation/Graphics/UI-UX)	M.Des Visual Communication	Advance Diploma in 3D Animation	Certificate in Graphic and Web Designing
B.A. in Graphic Design	MCA in Animation/Web	Advance Diploma in Animation and Multimedia	Certificate course in 3D Modeling and Animation
B.Sc. in Animation and Multimedia	M.Sc in Animation and Multimedia	Diploma in 2D Animation	Certificate Course in Advertising & Graphics

Entrance Exam

Exam name	Conducting Body	Level of exam	Duration	Frequency
NID Entrance exam	National Institute of Design	National Level	3 hours	Once a year
AIEED (All India Entrance Exam for Design)	Arch School of design	University Level	3 hours	Once a year
CEED (Common Entrance Examination for Design)	Indian Institute of Technology Bombay	National level	3 Hours	Once a year
UCEED (Undergraduate Common Entrance Examination for Design)	Indian Institute of Technology Bombay	National level	3 Hours	Once a year
NIFT Entrance exam (National Institute of Fashion Technology Entrance Examination)	National Institute of Fashion Technology	National level	2 hours	Once a year
Pearl Academy Entrance Exam	Pearl Academy	University Level	1 hour 30 minutes	5 times a year
AIFD WAT (Army Institute of Fashion and Design Written Admission Test)	Army Institute of Fashion and Design	University Level	3 Hours	Once a year
SEED (Symbiosis Entrance Exam for Design)	Symbiosis International University	University Level	2 hours 30 minutes	Once a year
IIAD Entrance Exam	Indian Institute of Art and Design	National-Level	2 hours 30 minutes	Once a year

Internships for Graphic Designing Students

Internships are typically required in almost every industry and career. Internships allow you to put your abilities to the test in a real-world setting. The individual might work for a reputable firm or under the supervision of a graphic designer. You have the option of doing paid or unpaid internships. Let’s look at some of the benefits of internships:

Top colleges

College Name	Location
National Institute of Fashion Technology (NIFT)	Various locations in India
Pearl Academy	Delhi
National Institute of Design (NID)	Ahmedabad
MIT Institute of Design	Pune
Arch Academy of Design	Jaipur
MIT ADTU- Art Design & Technology University	Pune
Industrial Design Center	Mumbai
Indian Institute of Technology (IIT)	Various locations in India
LPU	Jalandhar

Job Prospects

Job name	Job description
Graphic designer	The graphic designer meets with the customer, listens to their needs, and visualizes the concept. They give the customer a design that effectively expresses their message and meets the aesthetic and informational needs of the audience/consumer.
Video and Film editor	They work in the film business, editing movies and films and collaborating with directors, producers, and others to ensure that the plot is followed.
Visual Designer	They develop a visual idea and concentrate on the product’s aesthetics, as well as the fonts, colors, and other components.
Multimedia designer	After learning about a client’s needs, a multimedia designer creates appealing films, pictures, and music. They operate in the fields of web design, advertising, marketing, television, and film.
Flash Designers	Multimedia software is used by Flash designers to produce interactive online content, animation, and movies. They could work on larger projects like an animated film or a video game as part of a team.
Motion Graphic designer	They use numerous technologies to create 2d and 3d animated motion images or text. They generate dynamic graphics and conceptualize storyboards. They work in marketing, subtitles, and advertising, among other things.
Layout designer	They collaborate closely with web designers to create a visually attractive website. They are experts in the layout of a page as well as the color palette. They work hard to create a user-friendly layout that flows well.
Art Director	They supervise a creative staff that creates artwork for use on television, billboards, the Internet, and publications. Art directors make sure that every member of the creative team completes their task on schedule and to the satisfaction of the customer.
Photoshop artist	Photo editors edit, evaluate, design, and place pictures for publication in magazines, books, newspapers, and other publications.
Web designers	A web designer creates or redesigns a website by including various features, layouts, pictures, and other elements. It necessitates an individual’s technical abilities and guarantees that the website produced or updated is beneficial to the target market.

Work Description

Graphic designers develop visual communications to effectively communicate messages. They use pictures and text in a variety of ways, from company logos to promotional materials and beyond. This includes a variety of responsibilities and tasks.

They evaluate appropriate information and materials to plan concepts.
They show concepts by creating and providing examples of art arrangement, size, type size, and style for approval.
They use the required tools and software to create final work.
Outside agencies, art services, a site designer, marketing, printers, and colleagues must all be coordinated.
They contribute to the team’s efforts by completing duties as they are assigned.
They should consult clients about layout and design.
They use tools like Photoshop to produce a wide range of images and layouts for product drawings, corporate logos, and websites.
They also go through the final layouts and make suggestions for changes.
By reaching out to the general public, they promote an organization’s agenda.
They check final products for faults and make sure that the final prints meet the client’s requirements.

Top Recruiters

The following are some companies that hire graduates of graphic designing-

Graphic Design, Inc.
Designer Graphics
Cogwheel Studios
IKEA
Vistaprint Inc
Decathlon Group
Eastern Silk Industries Ltd
Moonraft Innovation Labs Pvt. Ltd
Wipro technologies
General Motors Design
SAP Labs India Pvt. Ltd
Design Factory India
EY (Ernst & Young)
Accenture
Deloitte

Pros and Cons

Pros

Cons

FAQs

What technical skills are essential for a graphic designer?

Technical skills crucial for graphic designers include proficiency in design software like Adobe Creative Suite, understanding of typography, color theory, and composition, and knowledge of design principles.

What are the eligibility criteria to become a graphic designer?

While there's no strict eligibility criteria, most graphic designers have a bachelor's degree in graphic design or a related field. However, individuals with a strong portfolio and practical skills can also enter the field.

Are there specific entrance exams for graphic design courses?

Entrance exams vary by institution and location. Some colleges or universities may require applicants to pass an entrance exam assessing their artistic and design abilities, while others may consider portfolios or academic achievements.

How important are internships for aspiring graphic designers?

Internships provide invaluable real-world experience and networking opportunities for aspiring graphic designers. They offer the chance to work on live projects, gain mentorship, and build a portfolio, enhancing employability after graduation.

Which companies are among the top recruiters for graphic designers?

Top recruiters for graphic designers include design agencies, advertising firms, publishing houses, tech companies, and in-house design departments of corporations. Companies like Apple, Google, Nike, and agencies like Pentagram and IDEO are known for hiring talented graphic designers.

JOB DESCRIPTION AND RESPONSIBILITY KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)