JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

web designing

Design and Layout Specialist

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Introduction

Layout & Design Specialist are responsible for page composition and how and where the sections are positioned. They are required to make sure that the ratio of page text and images are maintained and hence, create a natural flow for the reader to follow.

Embarking on a career as a Layout & Design Specialist combines the precision of graphic design with the strategic implementation of layout principles to optimize user engagement and communication effectiveness. This role demands a unique blend of skills and abilities, including a keen eye for visual details, mastery in design software, and an understanding of layout dynamics across various media.

Soft Skill, Technical Skills and Certification:

Technical Skills and Certification

Job Description

Design and Layout Specialists are professionals who design the visual structure of printed materials, digital content, and other media. They work closely with writers, editors, graphic designers, and other creative professionals in order to create the best pages or screens.

A Layout & Design Specialist focuses on creating compelling layouts for print and digital media, ensuring that information is both accessible and aesthetically pleasing. This includes working with text, images, and graphical elements to produce designs that are both informative and engaging.

Layout & Design Specialist Requirements:

Eligibility

A Design and Layout Specialist must have a Background in IT. They can pursue a Bachelor’s Degree in B. Tech in Computer Science and Engineering, and B. Tech in Electrical and Electronics Engineering to become a web developer, Design and Layout Specialist, and Other Career Options in The Web Development Sector.

Key requirements include proficiency in design software like Adobe Creative Suite, a strong portfolio showcasing design skills, and knowledge of current design trends. A degree in graphic design or a related field is often preferred.

They can pursue a Master’s Degree in IT, which can be up to 2 years and The Candidate must have at least 1 to 2 years of Experience in the sector at a starting position to get a high-paying and good position in a reputed organization. Or they can work as a freelancer.

Key Result Areas(KRA)
Key Performance Indicator(KPI)

Sr. No.	KRA	KPI
1	How many team meetings or collaborations with the Publication team on projects including graphic designers, proofreaders, and illustrators done in a month and outcome of meetings	No. of team meetings or collaborations with publication team on projects including graphic designers, proofreaders, and illustrators done in a month and outcome of meetings
2	Brainstorming new page ideas to incorporate advertisements naturally into the text.	No. of new page ideas to incorporate advertisements naturally into the text.
3	How many page elements for screens and printed media were completed in a month	How many page elements for screens and printed media were completed in a month
4	How many text and image sizes for each page completed in a month	No. of text and image size for each page completed in a month
5	How many image aspect ratios for optimum viewing completed in a month	No. of image aspect ratio for optimum viewing completed in a month
6	How many page graphics, images and text are completed in a month	No. of page graphics, images and text are completed in a month
7	How many page proofs for final approval are executed in a month	No. of page proofs for final approval are executed in a month
8	How many successful campaigns and adjusting strategies accordingly reviewed in a month	No. of successful campaigns and adjusting strategies accordingly reviewed in a month

Example of KRA VS KPI Mapped in Organisation and Reporting

Sr. No.	Reporting by the employee	Reporting by the employee
1	How many team meetings or collaborations with the Publication team on projects including graphic designers, proofreaders, and illustrators done in a month and outcome of meetings	Team meetings or collaborations with Publication team on projects including graphic designers, proofreaders, and illustrators done in a month and outcome of meetings=8
2	Brainstorming new page ideas to incorporate advertisements naturally into the text.	New page ideas to incorporate advertisements naturally into the text.=6
3	How many page elements for screens and printed media were completed in a month	Page elements for screens and printed media completed in a month
4	How many text and image sizes for each page completed in a month	Text and image size for each page completed in a month =22
5	How many image aspect ratios for optimum viewing completed in a month	Image aspect ratio for optimum viewing completed in a month =12
6	How many page graphics, images and text are completed in a month	Page graphics, images and text are completed in a month=12
7	How many page proofs for final approval are executed in a month	Page proofs for final approval are executed in a month =10
8	How many successful campaigns and adjusting strategies accordingly reviewed in a month	Successful campaigns and adjusting strategies accordingly reviewed in a month =18

Work Environment and Schedule

A Design and Layout Specialist has to work in an office setting where they work on a computer using different software for Web design and UX Design. They can also be freelancers who take on different clients and work on a project basis. They have to work with a team while working in an Organisation. They usually work in offices or Freelance in comfortable surroundings for about 40 hours a Week however they may be required to work some evenings or weekends to meet deadlines or solve specific problems.

Salary in India

The salary for a Layout & Design Specialist in India typically averages around 2.8 Lakhs per year, but this figure can significantly fluctuate based on various factors. These factors include the specialist’s level of experience, the geographical location of their employment, and the type of organization they work for. While some organizations may offer salaries that align closely with the average, others may provide compensation that is either considerably lower or much higher, reflecting the demand for these professionals and the value placed on their skills within specific industries or regions. It’s essential for aspiring Layout & Design Specialists to research and understand these dynamics as they navigate their career paths and negotiate salaries.

Conclusion

It is a high pace work environment for Design and Layout Specialists, and they need to constantly update their knowledge and skills to become the best. A Design and Layout Specialist must also have a Portfolio of their work. With Experience and skills, one could get into specialized roles. It can be a Lucrative career for people with a passion for the sector.

FAQs

Q1: What qualifications are needed to become a Design and Layout Specialist in India?

A1: A bachelor's degree in graphic design or a related field and a strong design portfolio are essential.

Q2: What software should a Design and Layout Specialist be proficient in?

A2: Specialists should be proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

Q3: What is the average salary for a Design and Layout Specialist in India?

A3: The average salary ranges from INR 3 lakhs to INR 10 lakhs annually, varying by experience and location.

Q4: What are the typical working hours for a Design and Layout Specialist?

A4: While hours can be standard, deadlines may require flexibility and additional hours.

Q5: How do KRA and KPI apply to a Design and Layout Specialist's role?

A5: KRAs define the key areas they must excel in, while KPIs provide measurable targets, like user engagement, to gauge success.

To get a Detailed Overview of the Web Designing Sector, Click Here.

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