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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

MARKET RESEARCH

Your Guide on How to become a Marketing Operation manager

Introduction
Skills and Abilities
Job Description
Roles & Responsibilities
Eligibility
Key Result Areas
Key Performance Indicators
Work environment
Salary package
FAQs
Explore Job opportunities
marketing operation manager

Introduction

A marketing operations manager is a key figure in any business organization’s marketing team, much like the Market Planning manager. They are responsible for determining the demand for a company’s products and services in the market as well as the business’s competitor’s products and services. Their goal is to identify potential customers, through planning, directing, or coordinating marketing plans and operations.

What does a marketing operations manager do? They work in a business office environment where they create pricing strategies with the goal of maximizing profits or market share while retaining consumer satisfaction. This strategic approach helps the business survive today and thrive in the long run.

As a result, they are invaluable for any business organisation that wants to gain profits and a large market share. The number of jobs available for the market planning managers is rapidly increasing and the number is said to only go upwards in the near future.

Do You Want to be a Market Planning manager? To build a career as a Market Planning manager, or even as a marketing operations manager, you need first to understand the job profile and responsibility of the job. This blog gives you a detailed idea of what it is to become a Market Planning manager or a marketing operations manager in the Marketing and promotion Industry of India.

This blog gives you a detailed idea of what it is to become a Market Planning manager or a marketing operations manager in the Marketing and promotion Industry of India. As a marketing operations manager, you’ll find this information invaluable.

1. IT and Computer Skills:

Computer skills are very necessary for today’s day and age for any job. It is especially true for a Market Planning Manager as most of the task in marketing is done digitally may that be finding out data and information, processing it, analyzing it or managing the said data. Digital marketing is a big part of today’s world and one of the requirements for any Market Planning manager.

2. Excellent communication and people skills:

They also need to have excellent communication and people skills in order to liaise with the clients about their requirements and inform them about marketing plans, their effectiveness and the budget for the campaign. They also need to bring in new clients if necessary and also they need to convey their plans and ideas to the Managers and CEOs or any other superior Managers. 

3. Strong organizational and time-management abilities:

Strong organizational and time-management abilities are a must as they need to be considerate of everyone’s time in the office that they are working for and manage different tasks given at the same time and finish them by the given deadline.

 4. Familiarity with social media and web analytics:

One of the biggest sectors in marketing is digital marketing which revolves around social media such as Instagram, Facebook, Twitter, snap chat etc. and Search Engine Optimization to rank the website higher. To be good in both of these the Market Planning manager needs to be familiar with social media and web analytics. These would help them be more reputed in their career.

Marketing operations manager job description

The Marketing Planning Manager sets the marketing strategy planning that is very specific, such as mid-term, yearly marketing strategy, product portfolio strategy, and so on. These plans and strategies, which form a key part of the marketing planning manager job description, should align with the overall corporate direction and business goals.

The Marketing Planning Manager’s job is categorized as administration, with their day-to-day functions associated with planning, supplies, and operations. This role is a crucial part of the marketing operations manager job description. The Marketing Planning Manager is responsible for supervising a team of planning specialists, analysts, and other staff members if necessary.

A Marketing Planning Manager is responsible for developing and implementing plans for organizing logistics and supplies, creating and overseeing master schedules and calendars, and monitoring inventory lists and supply orders. They even have to coordinate schedules, deliveries, and work tasks involving other teams or staff members, and may serve as a liaison among internal units and with external vendors. This comprehensive role forms a significant part of the marketing operations manager job description.

Roles & Responsibilities

  • Evaluate the company’s growth opportunities and risks while introducing new products to the market
  • They Execute the product marketing launch process and strategize on market positioning, and value propositions to facilitate communication and sales presentations.
  • Work with the director of Market Planning to Develop a product marketing strategy
  • They Lead company product managers to implement New Product Market Launch plans with sales materials and promotional elements to increase sales of new and current products.
  • Conduct SWOT analysis 
  • Develop comprehensive situation analysis including competitor and regional analysis
  • Review and report market and industry trends to Product Managers
  • Find in-depth insight into the market’s competitive landscape
  • Build industry benchmarking to forecast market risks
  • Function as Senior Manager during Market Planning process
  • Review market landscape to forecast market dynamics trends and competition 
  • suggest marketing strategies

The Market Planning Manager requires to have a Three year college degree with majoring in business, Marketing or finance preferred, such as a Bachelor of Commerce (B Com), Bachelor of Business Administration in Marketing (BBA), Bachelor of Management Studies (BMS) etc. 

If you want to have a good chance of working in a reputed organisation, A master’s degree is recommendable, such as a Master of Commerce (M. Com) or MBA in Marketing or Finance, However, it is important that the Market Planning Manager possess at least two years of experience in the Marketing industry in a starting position.

  • develop efficient and intuitive marketing strategies:

The Market Planning Manager needs to create marketing strategies that work and bring in new customers for the clients and organisations that they work for.

  • Organize and oversee advertising campaigns:

A big part of the job is to create ad campaigns that funnel in leads and in turn increase sales.

  • Maintain relationships with media vendors and publishers:

Good relations are everything in a business so Maintaining relationships with media vendors and publishers is very important.

1. Customer Count:

The more customers a business attracts through its marketing process the better, a Market Planning Manager’s work is considered.

2. Sales Revenue:

Sales revenue is ultimately the reason for all of your marketing efforts. And sales revenue should also be found on the Manager’s dashboard and the sales team’s dashboard. 

3. Customer Lifetime Value:

CLV is the measure of how much value the customer can bring to the Organisation for as long as that person, business or organisation remains a client

4. Referenceable Clients:

The Market Planning Manager needs to be so good at their job that their existing clients refer the organisation to their friends and family

5. Customer Satisfaction:

One of the Performance Indicators is that the customers the Market Planning Manager serves should be satisfied with the services that they get.

Work Environment

The Market Planning Manager works in an office environment behind a desk analysing data and creating strategies to make the business profitable. They work a regular 40 to 45 work week but overtimes are common to meet tight deadlines.

Salary Package

The Average Salary for a Market Planning Manager in India can range somewhere between 7 Lakh to 20 lakh INR per annum.

The Amount may vary through different Organisations, and cities depending on workflow and workload

The Marketing manager’s Job is very much a Table Job where they have to work in front of the computer a majority of the time, analysing and sorting Data and Implementing their knowledge and expertise to come up with good and viable marketing strategies. This job role requires the candidate to have good business knowledge and innovation. If you think you have what it needs to be a Market Planning Manager, by all means you should go for it.

Q1: What is the role of a Marketing Planning Manager?

A1: A Marketing Planning Manager sets specific marketing strategies such as mid-term, yearly marketing strategy, and product portfolio strategy. These strategies should align with the overall corporate direction and business goals.

Q2: What category does the job of a Marketing Planning Manager fall under?

A2: The job of a Marketing Planning Manager is categorized as administration.

Q3: What are the day-to-day functions of a Marketing Planning Manager?

A3: Their day-to-day functions are associated with planning, supplies, and operations.

Q4: What responsibilities does a Marketing Planning Manager have towards their team?

A4: A Marketing Planning Manager is responsible for supervising a team of planning specialists, analysts, and other staff members if necessary.

Q5: What are some specific tasks a Marketing Planning Manager might handle?

A5: They develop and implement plans for organizing logistics and supplies, oversee master schedules and calendars, monitor inventory lists and supply orders, coordinate schedules, deliveries, and work tasks involving other teams or staff members, and may serve as a liaison among internal units and with external vendors.

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