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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

MARKET RESEARCH

Ultimate guide on how to become a marketing and promotions specialist

Introduction
Skills Abilities
Job Description
job role and Responsibilities
​Eligibility
Key Result Areas
Key Performance Indicators
Work environment
Salary package
FAQs
Explore Job opportunities
marketing and promotions specialist

Introduction

A Marketing and promotion Specialist is a person who keeps their eyes on marketing trends and works with businesses to create advertising campaigns, and pricing strategies based on demographic data and targeting specific customer demographics. The role of a Marketing And Promotions Specialist is fundamental to any marketing team in any Business organisation as they perform a variety of functions, including developing marketing materials for websites and other marketing mediums and liaising with the sales teams and other departments to implement various internal and external communications for the business. 

Marketing is a big industry in today’s world and anyone involved in the sector surely has a good and potential career scope. 

Do You Want to be a Marketing And Promotions Specialist?

To build a career as a Marketing And Promotions Specialist you need first to understand the Job profile and responsibility of the job

This blog gives you a detailed idea of what it is like to become a Marketing And Promotions Specialist in the Marketing Industry of India.

Skills Abilities

1. IT and Computer Skills

Computer skills are very necessary for today’s day and age for any job. It is especially true for a Marketing And Promotions Specialist as most of the task in marketing is done digitally may that be finding out data and information, processing it, analysing it or managing the said data. Digital marketing is a big part of today’s world and one of the requirements for any Marketing And Promotions Specialist.

2. Excellent communication and people skills

They also need to have excellent communication and people skills in order to liaise with the clients about their requirements and inform them about marketing plans, their effectiveness and the budget for the campaign. They also need to bring in new clients if necessary and also they need to convey their plans and ideas to the Managers and CEOs or any other superior Specialist. 

3. Strong organizational and time-management abilities

Strong organizational and time-management abilities are a must as they need to be considerate of everyone’s time in the office that they are working for and manage different tasks given at the same time and finish them by the given deadline.

4. Familiarity with social media and web analytics

One of the biggest sectors in marketing is digital marketing which revolves around social media such as Instagram, Facebook, Twitter, snap chat etc. and Search Engine Optimisation to rank the website higher. To be good in both of these the Marketing And Promotions Specialist needs to be familiar with social media and web analytics. These would help them be more reputed in their career.

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Job Description

The Marketing and Promotions Specialist is responsible for developing and managing all aspects of the company’s marketing strategy. They will focus on creating, implementing, tracking and optimizing The company’s digital and traditional marketing campaigns across various marketing channels such as social media, print, telecommunication etc. A successful Marketing And Promotions Specialist must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.

A Marketing And Promotions Specialist should be a professional who is able to grasp consumer behaviour trends and with the help of that data generate creative ideas. The goal of the Marketing And Promotions Specialist is to deliver effective marketing programs that will help the company’s reputation and growth.

Job Roles and Responsibilities

  • They work to develop and implement marketing plans
  • They perform competitor research and analyses
  • They also conduct market research to establish customer trends and habits.
  • Setting goals and objectives in order to reach the customers through appropriate marketing channels such as Print, digital, TV, etc
  • The Marketing And Promotions Specialist work to create and sustain relationships with new and existing customers through prospecting and networking
  • Promoting brand awareness through marketing efforts is also a big part of the job
  • Creating marketing materials for the website and other marketing platforms
  • They need to support the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning
  • They need to assist with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
  • They also need to do any other duties as the job requires
  • Brainstorm and develop ideas for creative marketing campaigns

The Marketing And Promotions Specialist requires to have a Three year college degree with majoring in business, Marketing or finance preferred, such as a Bachelor of Commerce (B Com), Bachelor of Business Administration in Marketing (BBA), Bachelor of Management Studies (BMS) etc. 

If you want to have a good chance of working in a reputed organisation, A master’s degree is recommendable, such as a Master of Commerce (M. Com) or MBA in Marketing or Finance, However, it is important that the Marketing And Promotions Specialist possess at least two years of experience in the Marketing industry in a starting position.

  • Develop efficient and intuitive marketing strategies:

The Marketing And Promotions Specialist needs to create marketing strategies that work and bring in new customers for the clients and organisations that they work for.

  • Organize and oversee advertising campaigns:

A big part of the job is to create ad campaigns that funnel in leads and in turn increase sales.

  • Maintain relationships with media vendors and publishers:

Good relations are everything in a business so Maintaining relationships with media vendors and publishers is very important.

  1. Customer Count:

The more customers a business attracts through its marketing process the better, a Marketing And Promotions Specialist’s work is considered.

       2. Sales Revenue:

Sales revenue is ultimately the reason for all of your marketing efforts. And sales revenue should also be found on the Specialist dashboard and the sales team’s dashboard. 

      3. Customer Lifetime Value:

CLV is the measure of how much value the customer can bring to the Organisation for as long as that person, business or organisation remains a client

      4. Referenceable Clients:

The Marketing Manager needs to be so good at their job that their existing clients refer the organisation to their friends and family

      5. Customer Satisfaction:

One of the Performance Indicators is that the customers the Marketing And Promotions Specialist serves should be satisfied with the services that they get.

      6. Lead Conversion:

How effective are your marketing and sales teams in turning leads into sales

Work Environment

Marketing And Promotions Specialists often work a traditional day job which might be from 9 to 5 or anything similar, though they may be needed to work on major projects or attend events outside of normal business hours on occasion.

It is a desk job where they spend most of the time behind a computer screen or Files.

Salary Package

The Average Salary for a Marketing And Promotions Specialist in India can range somewhere between 3 Lakh to 8 lakh INR per annum.

The Amount may vary through different Organisations, and cities depending on workflow and workload. Marketing And Promotions Specialists often work with the Sales Teams to plan and execute promotional campaigns

The Marketing manager’s Job is very much a Table Job where they have to work in front of the computer a majority of the time, analysing and sorting Data and Implementing their knowledge and expertise to come up with good and viable marketing strategies. The work is usually not very stressful and the pay is Moderately high and it goes upward with more experience. If you have a piece of good knowledge of marketing and business, a career as a Marketing And Promotions Specialist can be promising for you.

Q1: What is a Marketing and Promotions Specialist?

A1: A Marketing and Promotions Specialist is a professional who monitors marketing trends and collaborates with businesses to create advertising campaigns and pricing strategies.

Q2: What are the responsibilities of a Marketing and Promotions Specialist?

A2: They develop marketing materials, liaise with sales teams and other departments, and implement various internal and external communications for the business.

Q3: Is there a good career scope in the marketing industry?

A3: Yes, the marketing industry is vast and offers a promising career scope.

Q4: What do I need to understand to become a Marketing and Promotions Specialist?

A4: You need to understand the job profile and responsibilities of a Marketing and Promotions Specialist.

Q5: What does this blog offer?

A5: This blog provides a detailed idea of what it’s like to become a Marketing and Promotions Specialist in the Indian Marketing Industry.

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