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JOB DESCRIPTION AND RESPONSIBILITY
KEY RESULT AREA(KRA) & KEY PERFORMANCE INDICATOR(KPI)

web designing

Web Art Director

Introduction
Skills Ability
job description
requirements
KRA & KPI
KRA & KPI Mapped
Work environment and Schedule
salary in India
Conclusion
FAQs
Explore career opportunities

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Introduction

Dreaming of leading digital design projects? Dive into the role of a Web Art Director! This guide simplifies what you need to know to climb to the top in web design. From must-have skills to understanding job roles and what you could earn, we’ve got you covered. Get ready to make your mark in India’s bustling web design world and turn your creative visions into reality. Start your journey to becoming a Web Art Director today and shape the future of digital landscapes!

The Responsibility of a Web Art Director is to translate the business’s goals and mission into a visual format. They have to work with the creative and Graphic designing teams for the best artistic and technical choices.

Essential Skills & Certifications for Aspiring Web Art Directors

Becoming a Web Art Director is a journey filled with creativity, innovation, and constant learning. To excel in this dynamic role, a blend of soft skills, technical prowess, and specific certifications are crucial. Here’s your guide to what it takes to lead in the digital design arena.

  1. Soft Skills:
  • Creativity and Vision: Bring unique ideas to life and envision the broader picture of digital projects.
  • Communication: Articulate design concepts clearly and collaborate effectively with teams and clients.
  • Leadership: Inspire and guide creative teams to achieve excellence in every project.
  • Problem-Solving: Tackle design challenges head-on and find innovative solutions.
  • Time Management: Juggle multiple projects efficiently, meeting deadlines without compromising quality.
  1.  2.Technical Skills:
  • Design Proficiency: Master design software like Adobe Creative Suite (Photoshop, Illustrator) and Sketch.
  • UX/UI Knowledge: Understand user experience (UX) and user interface (UI) principles to create intuitive and visually appealing designs.
  • Web Development Basics: Familiarity with HTML, CSS, and JavaScript to effectively communicate with developers.
  • Digital Marketing: Awareness of digital marketing strategies to ensure designs meet both aesthetic and functional marketing goals.
  • Project Management: Organize and manage projects from concept through completion, ensuring smooth workflows.

3.Certifications:

  • Adobe Certified Expert (ACE): Validate your skills in Adobe software, a staple toolset for any art director.
  • Certified Web Professional – Web Designer: Recognize your expertise in web design principles and practices.
  • UX Design Certification: From platforms like the Interaction Design Foundation or Nielsen Norman Group, showcasing a deep understanding of UX design.

To carve out a successful career as a Web Art Director, focusing on developing these skills and earning relevant certifications is key. Whether you’re just starting out or looking to step up your game, understanding the blend of creativity, technical skill, and leadership required can set you apart in India’s vibrant web design landscape. Get ready to lead, innovate, and redefine what’s possible in digital design.

Job Description

Web Art directors are responsible for creating the visual look and feel of a Website, software, and apps. They work closely with other members of a creative team to develop concepts, create layouts, and select colors, fonts, images, etc.

Qualifications Required

Eligibility

A Web Art Director must have a Background in IT. They can pursue a Bachelor’s Degree in B. Tech in Computer Science and Engineering, and B. Tech in Electrical and Electronics Engineering to become a web developer, Design and Layout Specialist, and Other Career Options in The Web Development Sector. 

They can pursue a Master’s Degree in IT, which can be up to 2 years and The Candidate must have at least 1 to 2 years of Experience in the sector at a starting position to get a high-paying and good position in a reputed organization. Or they can work as a freelancer.

Key Result Areas(KRA)
Key Performance Indicator(KPI)

Sr. No

KRA

KPI

1

How many clear ideas in tandem with the copywriter to Finalise the concept

No.of clear ideas in tandem with the copywriter to Finalise the concept

2

How many sketches, storyboards, and roughs to visualize ideas in a month 



No.of sketches, storyboards, and roughs to visualize ideas in a month 

3

How many marketing initiatives were taken for  strategic positioning and target audience  to pitch the product 

No.of marketing initiatives taken for  strategic positioning and target audience  to pitch the product 

4

How many team meetings and successful outcoming of the team

No.of team meetings and successful outcoming of team

5

How many concepts are completed and sent to final execution within deadlines in a month 

No.of concepts are completed and sent to final execution within deadlines in a month

6

Best practices of industry bought for the project and implemented 

No. of best practices of industry bought for the project and implemented 

Example of KRA VS KPI Mapped in Organisation and Reporting

Sr. No

Reporting By employee 



Reporting By employee 



1

How many clear ideas in tandem with the copywriter to Finalise the concept

Clear ideas in tandem with the copywriter to Finalise the concept=5



2

How many sketches, storyboards, and roughs to visualize ideas in a month 



Sketches=15 storyboards -8, Roughs=18 

 

3

How many marketing initiatives were taken for  strategic positioning and target audience  to pitch the product 

Marketing initiatives were taken for  strategic positioning and target audience  to pitch the product =2

4

How many team meetings and successful outcoming of the team

Team meetings and successful outcoming of team =5

5

How many concepts are completed and sent to final execution within deadlines in a month 

Concepts are completed and sent to final execution within deadlines in a month =2

6

Best practices of industry bought for the project and implemented 

The industry brought for the project and implemented =3

A Web Art Director has to work in an office setting where they work on a computer using different software for Web design and Web Art Director. They can also be freelancers who take on different clients and work on a project basis. They have to work with a team while working in an Organisation. They usually work in offices or Freelance in comfortable surroundings for about 40 hours a Week however they may be required to work some evenings or weekends to meet deadlines or solve specific problems.

Salary in India

Web Art Director salary in India ranges between ₹ 5.4 Lakhs to ₹ 20.0 Lakhs with an average annual salary of ₹ 9.0 Lakhs

Conclusion

The Web Art designer job role is in high demand as the rise in digitalization and technology keeps growing. To become a successful web art director one must have proper skills, knowledge, and experience in the field. It is a Lucrative career for those who work their way through the Industry.

FAQs

How to Become an Art Director: Salary, Qualification, Skills - Career Guide

A1: To become an art director, one typically needs a bachelor's degree in art, design, or a related field, along with several years of experience in a creative role.

Q2: What skills are essential for an art director?

A2: Essential skills for an art director include creativity, leadership, communication, and project management skills, as well as proficiency in design software.

Q3: What is the average salary of an art director?

A3: The average salary for an art director can vary significantly depending on the industry, location, and level of experience. However, specific salary figures would require current, localized data.

Q4: How can one advance their career as an art director?

A4: Advancing in a career as an art director typically involves gaining extensive experience in creative roles, continuously improving one's portfolio, and possibly pursuing advanced education or certifications in relevant fields.

Q5: What industries employ art directors?

A5: Art directors are employed across various industries, including advertising, publishing, film and television, video games, and design firms, among others.

To get a Detailed Overview of the Web Designing Sector, Click Here. 

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