SEO (Search Engine Optimization) Trends

• Search Intent and Code Optimization

Nowadays, it’s not enough to throw a few keywords into a content post and expect it to show up in top search pages. Search intent optimization is all about giving the best answer exactly the way the target customer needs it. 

• Video Content Optimization 

Video content optimization, optimization is done for video to be indexed and rank on the search engine results pages for relevant keyword searches. It refers to a set of technologies to improve the consumer viewing experience by reducing video start times or re-buffering events. 

• Increased Social Media Indexing to Boost Organic SEO

The SEO trends focus more on creating content that satisfies the intent of a search due to the content marketing industry is set to become a $300 billion industry by 2020. Because when content creators focus on the customer, content development is done not just to rank on search engines, but to provide value. 

• Optimizing CTR for Google Rankbrain

Website’s Click-Through-Rate (CTR) is an important factor in deciding whether the content is relevant to the user’s search or not. If a user does not click on the website link when it shows up on SERPs for a particular keyword, then Google thinks that the website is not relevant for that keyword. This turns into Google drops ranking of that website. 

• Think Mobile first for Google’s Mobile-First Index

In 2020 it is of high importance to create consistent content from mobile to desktop. So when Google figures out that a person has a mobile-friendly website up and running, then Google prefers to show that website higher than the websites that are not mobile-Friendly.