Trends and Importance of Digital Marketing

Digital marketing is the online marketing of products or services using digital technologies on the Internet. It can be done through mobile phone Apps, display advertising, and any other digital mediums. Digital channels consist of search engines, social media, email, and websites to connect with current and prospective customers. 

This can also be referred to as online marketing, internet marketing, and web marketing, so any form of marketing that exists online is called digital marketing. Every brand and business use technology for marketing on the internet. Because people increasingly using digital devices instead of visiting physical shops.