After sales support

Any service offered after a consumer has purchased a product is referred to as after-sales support, or after-sales service. A store, a manufacturer, or a third-party customer service or training provider may provide after-sales assistance. Support for warranty service, training, or repair and upgrades are typical examples of after-sales service. After-sales service is sometimes included in a company’s overall marketing plan. Some customers may be attracted to a company’s products because of its after-sales support, such as Best Buy Co.’s Geek Squad or Apple Inc.’s Applecare.

After-sales service ensures that a customer receives as much usage and value out of their purchase as possible. This could include existing feature training as well as teaching on new applications or capabilities. The commercial case for after-sales service is that it can increase brand loyalty and repeat sales; happy consumers are more likely to become repeat customers. Positive word-of-mouth for a firm can also be influenced by good after-sales services. Poor after-sales service can prohibit businesses from obtaining high levels of customer satisfaction and, as a result, growth.

Here is the job description of one of the most trending careers in after sales support in the consumer electronics and IT hardware sector.