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OOH and Print Advertising and its scope and importance

Introduction
Types of Print Advertising
Types of OOH Advertising
How to get into the Print and OOH Sector?
Certifications
Skill Required
job opportunities (Print Media Advertising)
job opportunities (Home Media Advertising)
Explore Career Opportunities

Introduction

Print Advertising is a form of marketing that markets towards a broad scale audience with physically printed advertisements with advertisements printed in hard copy across different forms of publications. For example, newspapers, magazines, brochures, direct mail, etc.

People who mostly read newspapers and magazines have a tendency to read print advertising that they come across. Advertisement in print media does not sell the products instantaneously, but it settles down in the subconscious mind of the reader and the next time they see the products in the market and may be tempted to buy it. 

However these ads are only effective when people read or browse through newspapers or magazines, and when they do read the print materials, these advertisements should grab their attention creating potential customers.

Out-of-home or OOH advertising is most seen outside in public places where consumers could see the advertisement. OOH is a very traditional form of advertising which includes everything from billboards to bus shelters, benches, and everything in-between.

If you walk out of your home and see an advertisement that is not on your mobile phone, then you are most probably looking at an Out Of Home advertising, Billboards are the most prominent as well as the largest and most widely recognized part of the OOH advertising and media landscape and it has been a very traditional part of advertising for ages.
Nowadays digital advertising is all the buzz but with ad blockers, they can be skipped and this is a problem for advertising space buyers, but OOH advertising is unskippable and tends to have higher visibility. OOH is a traditional Advertising format but still, it is very relevant in today’s day and age. Creative designs on public transport such as buses, trains, public places like parks, and benches are growing more than ever.

Types of Print Advertising

Print Advertising allows the advertiser to showcase its products and brand across multiple platforms and some of the most important and effective formats of Print Advertising includes:

Newspaper

Newspaper advertisements are still regarded as one of the most useful marketing tools for getting the message out to a particular audience.

Most newspaper readers are proactive and engaging consumers. Newspaper advertisements are also affordable, trustworthy, and create a lasting impact which is a plus point for the advertiser.

Magazines

Magazine ads can help your brand to assume center stage in the popular publication in urban areas across the country. Good magazine art in ads can help target a specific age group of industries and stay with the readers long after the magazine is outdated and gone.

Another plus point about magazine ads is that the sky’s the limit and you are only limited by the designer’s imagination and creativity.

Direct Mail

Direct mail is a very important form of print media and if you do your research, you can even target a specific demographic in direct mail. Direct mail also allows you to measure your progress in a variety of methods. 

Direct mail can be very personalized and is cost-efficient. It also provides a range of flexible options based on your criteria. The non-professional direct mail could be a dead-end yet the medium can be cost-effective and efficient if combined with a properly targeted database and effective pricing and with creativity and list strategy you can reduce wastage and maximize profits.

Brochures

Today the technology is very advanced and so is the advertising industry, however, no other advertising format puts you in direct touch with your audience as well as brochures. Brochures are a good Marketing tool for establishing your authority, credibility, and brand all in the same format. 

Brochures can hold lots of information that you can distribute to hundreds of people in a single sitting. Plus, brochures are one of the most affordable ways to get the message out about your business to the audience. Brochures are one of the quickest and easy media to distribute. 

A brochure can be inserted into any product that you can distribute. Plus it is very handy to carry so you can have it on you until you find an opportunity to encounter potential clients. Also, a standard-sized brochure can provide all the vital information to the client such as a summary of the company, the products, and its prices, contact information, mission statements, advantages of choosing the company, etc.

Types of OOH Advertising

Out Of Home Advertising is a traditional form of advertising and still holding up great in the Modern era. Here are some of the types of OOH advertising:

Billboards

Billboards are one of the most important and effective parts of OOH Outdoor Advertising. There are two types of billboards, one that could be rotary bulletins that can be moved from one place to another to give more market awareness and coverage. And then there are permanent billboards that are mostly fixed and also have higher impacts on the promotion part of the business.

Posters

Pedestrians and vehicle traffic are the target audience for posters and they do deliver a high amount of traffic. Posters are mostly located in industrial and residential areas for higher impact.

Wall Scape and Hoarding:

Wall scapes and hoarding are some of the most common forms of out-of-home media. They can be seen commonly as painted or printed on the side of buildings. They provide good traffic to the brand.

How to get into the Print and OOH Sector?

Eligibility

  • To get into this occupation individuals should be passed 10+2.
  • Bachelor’s degree in IT or equivalent field.
  • 2 – 4 years of work experience in the OOH industry.

Certifications

The out of home medium is a ‘leading light’ in media communications, it shows continued development through new and creative utilization of advancement. This is a region where media organizers, on the off chance that they create their range of abilities, can make a HUGE commitment to the viability of a mission. To fulfill this need, COMMB has fostered a superb 5-case instructional course which will give the essential tools to equip agency staff to convey maximum value for their client’s investment in out of home.

COMMB’s OOH Certification Program is an incredible professional development chance for media tacticians, advertisers and sales individuals to enhance or acquire new knowledge of the OOH medium or refresh their skill set.

IPP Certification

The Improvement Professional in Print (IPP) certification program approves the mastery of printing industry experts who assists organization with accomplishing operational excellence by using the concepts of Lean Manufacturing and other management and quality systems.

To get a successful career in any profession, opt for courses with a government certificate from https://nsdcindia.org/

Skills needed

IT Skills

  • Excellent knowledge of Printing and Designing Software.
  • Excellent Computer Skills

Now you can opt for Free Basic Skill Computer Courses needed for your Job Profile at https://www.hrishionlinebuddhi.com/

Non-IT Skills

Creative Skills

To get into this sector individuals need to have creative skills. These skills are essential in creating advertising pieces or campaigns. You always need to be creative as it is a base of this industry.

Communication Skills

Publicizing necessitates that you impart effectively, both orally and in writing, with organizations and their clients. Show the abilities you have in all parts of correspondence.

Project Management Skills

What jobs have you played in promoting and showcasing projects? Display your abilities in designing, carrying out, and examining projects, being certain to specify any particular project management software tools you use.

Media Skills

Regardless of whether your experience is from unpaid or volunteer activities, marketing skills can be significant in a new position. Employers might be searching for somebody with experience in explicit stages, so make certain to make reference to everyone you’ve had insight with media skills.

Marketing Skills

What experience and preparation do you have in designing, planning, and bringing advertising efforts to the general population? Make sure to highlight sales and promotion skills.

Keep updated

Always keep motivated to remain educated and up-to-date with developments in the Printing and OOH industry.

Scope of Jobs in Print Media Advertising

1. Editing:

Editing refers to planning the contents of publications and supervising their preparation. A newspaper editor’s job is to refine and filter the matter before publishing. Intimate and sound knowledge of the laws of newspapers should be known to the editor. The Editor’s goal is to put forward fresh ideas and establish the styles of the newspaper publications. Being able to work in a team and always trying to find new and better writers is a must-have quality of the Editor.

In large organizations, there can be assistant Editors for different topics such as sports, media, etc.

2. Reporting:

Reporting is a tough job in the print sector. Reporting for newspapers and magazines is about the job of filing stories about local, state, national, and international events. The job of a reporter is to give different viewpoints on current issues and to monitor the actions of public officials and others who exercise power in their hands

3. Cartoonists:

Being a cartoonist in the newspapers and magazines is another challenging area of the print media. Cartoons in media hold a very high prominence as cartoons can be portrayed with a very meaningful message and these messages could leave a long-lasting effect on the minds of the reader. Hence the creator of these messages i.e the cartoonist holds great power in his/her illustration.

4. Photojournalist:

Nowadays, photographs are taking up space in the writing sector with good speed. A photograph can essay many matters through one single photo very easily. The photojournalist has great importance in the print media. A photojournalist can work as a freelancer or work with a particular publication. Photojournalists can accompany a photo or video to detail a story or tell a story on their own. A photojournalist’s work mostly takes place in public events, outdoors hence they must be willing to work outdoors.

Scope of Jobs in Out Of Home Media Advertising

1. Billboard painter:

The job description of a billboard painter includes designing, planning layout, and painting letters and designs to create signs, using measuring and drawing instruments, brushes, and hand tools. A billboard painter needs to be a creative and innovative person.

2. Graphic designer:

The job of a graphic designer is important in this digitally growing world. The graphic designer’s job is about the entire process of defining requirements, visualizing, and creating graphics including illustrations, logos, layouts, and photos. 

A graphic designer will be the one to shape the visual aspects of websites, billboards, posters, Hoardings, and wall Scapes

3. Ad space sales:

The sale of advertising space in various media forms, such as Posters, Banners, Hoardings, and Billboards, etc is called Advertising space Sales. You can be a professional as a sales agent that specializes in selling or securing advertising for Billboards and posters. The role of the advertising space sales manager is also strategic in respect to the ad sales department. The advertising space sales manager needs to have natural and organic people skills that will help him to establish lasting and meaningful relationships in the market that will help him to lure prospective consumers and retain existing ones in the business, leading to the constant achievement of sales targets

To get a successful career in any profession, opt for courses with a government certificate from https://nsdcindia.org/

Conclusion

Print Advertising in this digital world may look slowly fading but that couldn’t be far from true. Print Advertising brings in a lot of traffic for a brand and there is a lot of scope of having a career in print media. And the same can be said for the out-of-home advertising media. The OOH advertising such as billboards, posters, etc is one of the most traditional formats of advertisements but it is still a very important part of today’s advertising media.

 

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