Hrishi Blog Buddhi
Designing
Trending Career BLOGS

How to Become a Fashion Marketer: Understanding its Career Scope

Introduction
Skills Required
Eligibility & Courses
Top Colleges
Work Description
Job profiles
Pros & Cons
FAQs
Explore Career Opportunities

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email
How to Become a Fashion Marketer

Introduction

Fashion marketing, also known as dress marketing, is a specialized branch of marketing that focuses on promoting clothing and accessories to a specific target audience. This promotion is done through various channels such as newspaper ads, magazine features, social media platforms, and television commercials.

The role of fashion marketing is crucial in the fashion industry. It brings the designer’s vision to life, showcasing creations from designers worldwide to wholesale buyers and consumers.

Are you interested in learning how to become a Fashion Marketer?

To embark on a career in the fashion marketing sector, it’s essential first to understand the job profile and responsibilities that a career in fashion marketing entails.

This blog provides a comprehensive guide on how to become a Fashion Marketer in India, offering insights into the professional landscape of fashion marketing.

Skills Required

Eligibility & Courses

After 10th

After 12th

Graduation

Post Graduation

The candidate must have appeared in 10 from any recognized educational board.

The Candidate then if they want can appear for the HSC exam from a recognized board

Interested candidates can undertake a bachelor’s degree program

The candidates can also pursue a master’s degree so that they can have better career opportunities. 

The candidate should try to gain at least a minimum of 50-60% marks and then take either the science, commerce, or arts stream.

People from a commerce background can get an advantage in the Marketing industry however students from any stream can make it as Fashion marketers

Some of the best Fashion marketing are a Bachelor’s in International Marketing, a BA in Business and Marketing, and a Bachelor of Business Administration in Marketing.

can pursue a Master’s Degree in Business and Marketing, Business Administration, etc which can be up to 2 years,

OR Students can undertake a Fashion Marketing & Management after the 10th class.

The candidate should try to gain at least a minimum of 50-60% marks. Then, only they will become eligible for the bachelor’s course

After Graduation, the student can either search for a Job or go for a Master’s Degree

The Candidate must have at least 1 to 2 years of Experience in the sector at a starting position to get a high paying and good position in a reputed organization.

Top Colleges

Colleges

Location

NIFT Hydrabadh

Hyderabad

NIFT Kolkata

Kolkata

NIFT Patna

Patna

SNDT Women’s university

Mumbai

GNDU

Amritsar

Best Colleges in Mumbai for Fashion Marketer Degree

 

Colleges

Location

JD Institute of Fashion Technology

Mumbai

The Design College

Mumbai

Garodia School Of Professional Studies

Mumbai

Miga Fashion institute

Mumbai

ITM IDM – Fashion Designing & Interior Design

Mumbai

Work Description

They are responsible for selecting and procuring merchandise for a fashion retailer as they work with vendors to negotiate prices, select styles, and ensure that the merchandise is of high quality. Other duties of a Fashion marketer include creating displays and presentations to showcase the merchandise to customers, having a strong understanding of the fashion industry and trends, and the ability to negotiate effectively and work well under pressure.

Job Profiles

Career

Description 

Fashion Journalist:

Fashion journalists are responsible for write articles on fashion trends, clothing and accessories for various media platforms, such as magazines, newspapers, and websites.

Fashion Merchandiser:

Fashion merchandisers oversee the style design of garments and accessories in retail clothing stores, costume suppliers, or fashion houses and predict fashion trends, plan and implement store layouts, purchase apparel, and collaborate with designers.

Fashion illustrator:

Fashion designers communicate designer ideas by means of sketches or illustrations with excellent communication skills.

Set Designer:

The set designer, also known as the scenic designer they are in charge of designing and creating the sets that appear in films and television programs as well as in the theatre.

Cons
FAQs

What is fashion marketing?

Fashion marketing is a branch of marketing that deals with the advertising of clothing and accessories to a specific target market via ads in newspapers, magazines, and social media platforms, along with commercials on television. It is vital in the fashion industry as it brings the creation and vision of the designer to life and takes their creations to wholesale buyers and consumers.

What skills are required for a career in fashion marketing?

Key skills for a career in fashion marketing include communication skills, marketing knowledge, strategic thinking, relationship building, and problem-solving skills. Fashion marketers must know the latest marketing trends and how to apply them to a company’s marketing strategy. They also need to be able to analyze situations, determine the best course of action, build strong connections with others, and solve problems that arise.

What are the educational requirements for a career in fashion marketing?

To build a career in the fashion marketing sector, you need to have at least a minimum of 50-60% marks in 10th from any recognized educational board. After 10th, you can appear for the HSC exam from a recognized board. Interested candidates can undertake a bachelor’s degree program and also pursue a master’s degree for better career opportunities. Some of the best Fashion marketing courses are a Bachelor’s in International Marketing, a BA in Business and Marketing, and a Bachelor of Business Administration in Marketing.

What does a fashion marketer do?

Fashion marketers are responsible for selecting and procuring merchandise for a fashion retailer. They work with vendors to negotiate prices, select styles, and ensure that the merchandise is of high quality. Other duties include creating displays and presentations to showcase the merchandise to customers, having a strong understanding of the fashion industry and trends, and the ability to negotiate effectively and work well under pressure.

What are the pros and cons of a career in fashion marketing?

Pros of a career in fashion marketing include the ability to express your creativity and imagination, a wide range of specializations, job opportunities, financial rewards, and the potential for self-employment. Cons include high competition, long working hours, high-pressure situations, and the need for formal education.
Take Career FREE Counselling
Book Your FREE Slot !!
Looking for the right job??
Register Now !!
Didn't find the right info?? Looking for a specific topics??
Explore Career Opportunities
Scroll to Top