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What is Advertising and Why is it Important?

Introduction
Skill Required
Eligibility & Courses
Top Colleges
Entrance Exams
Work Description
Job Profiles
Top Recruiters
Pros & Cons
FAQs
Explore career opportunities

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What is Advertising

Introduction

What is Advertising and Why is it Important? Advertising is a method of communicating with a particular product or program’s consumers. The Advertising curriculum delves into the fundamentals of advertising marketing, including principles, design, advertising, communications, methods, and management. The aim of advertising is to allow people to buy business products/services or even to raise awareness about social concerns.

What is Advertising and Why is it Important? Advertising is amongst the most important divisions of almost any business that assures its profitability. If you want to pursue advertising as a profession, it will almost certainly offer you attractive job opportunities. However, there are several things to consider while deciding on such a career path.

Skill Required

Students interested in studying advertising ought to have the following skills and characteristics:

IT Skills

Eligibility and Courses

QualificationRequirement
High School DiplomaMinimum 50% aggregate marks
Intermediate CertificateEquivalent to High School Diploma
A-Level QualificationMinimum Grade C in relevant subjects
Diploma in Relevant FieldRecognized by Accredited Institutions
Bachelor’s DegreeNot Applicable for Undergraduate Entry
Entrance ExamQualify in ABC Entrance Examination
Age Limit17-25 years
English Proficiency TestRequired for Non-Native English Speakers

Top Colleges

College Name

Location

Xavier Institute of Communications – [XIC]

Mumbai


IIS (Deemed to be University) – [IISU]

Jaipur

Kishinchand Chellaram College – [KC College]

Mumbai

Mithibai College of Arts

Mumbai




Jai Hind College – [JHC]

Mumbai

MIT World Peace University – [MIT-WPU]

Pune

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Entrance exams

 

Exam Name

Purpose

Institutes you can get into


Undergraduate

NPAT

To get into BBA in Branding and Advertising

  • NMIMS, Mumbai

Post-graduate

XIC Entrance Test(XET)

To get into Post Graduate Diploma 

  • Xavier Institute of Communications – [XIC]

Work Description

Job Profiles

Job ProfileDescription
Advertising Account ExecutiveResponsible for managing client relationships, developing advertising campaigns, and ensuring projects are executed on time and within budget.
Creative DirectorLeads the creative team in developing innovative advertising concepts, oversees the creation of visual and written content, and ensures campaigns align with client objectives.
Media PlannerAnalyzes market trends and consumer behavior to determine the most effective media channels for advertising campaigns. Negotiates and purchases media space and evaluates campaign performance.
CopywriterCreates compelling and persuasive copy for advertisements across various platforms, including print, digital, and broadcast. Collaborates with the creative team to develop engaging campaign concepts.
Digital Marketing SpecialistImplements and manages online advertising campaigns, including social media, search engine marketing, and display advertising. Analyzes campaign data to optimize performance and drive results.

Top Recruiters

The types of Advertising jobs available are determined by a person’s skills and also by the standard of education they have obtained. The following are some of the main areas of employment & job requirements that people can pursue after finishing Advertising degrees. Copywriters, event planners, graphic designers, marketing coordinators, product managers, and media buyers are just some of the jobs individuals could do.

Pros

Cons

FAQs

What is the application process for Alpha University?

The application process for Alpha University typically involves filling out an online application form, submitting required documents such as transcripts and test scores, and paying the application fee. Ensure to check the university's official website for detailed instructions.

Are there any scholarships available for students pursuing Beta field?

Yes, many colleges and universities offer scholarships based on academic merit, financial need, or specific criteria related to the Beta field. It's advisable to explore scholarship opportunities offered by individual institutions and external organizations.

Can I apply for multiple entrance exams for Gamma field?

Yes, you can apply for multiple entrance exams depending on the colleges and universities you wish to apply to. However, make sure to check the eligibility criteria and exam dates for each entrance exam to avoid scheduling conflicts.

What is the syllabus for the Delta Entrance Examination?

The syllabus for the Delta Entrance Examination typically covers subjects such as mathematics, physics, chemistry, and English language proficiency. It's recommended to refer to the official exam notification or website for detailed syllabus information.

Is work experience required for admission to Epsilon colleges?

While work experience is not typically a requirement for undergraduate admissions, some colleges may consider relevant work experience as a factor in the admission process. Check the admission requirements of individual colleges for specific information regarding work experience.

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