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What is Public Relations in Marketing? Exploring Careers Opportunities

Introduction
Skills Required
Eligibility & Courses
Top Colleges
Entrance exams
Work Description
Job profiles
Top recruiters
Pros & cons
FAQs
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What is Public Relations in Marketing

Introduction

What is Public Relations in Marketing?” is a question that can be answered by understanding that public relations (PR) in marketing involves the systematic direction of information distribution between individuals or organizations and the broader public. This field is designed for students who approach problem-solving logically, evaluating the benefits and drawbacks of various ideas. Throughout the course, candidates develop strengths in public speaking, speech creation, audience mindset recognition, disseminating useful knowledge, and explaining technical issues. So, when we ask “What is Public Relations in Marketing?”, we can see that it’s about these key skills.

Different from branding, where efforts are typically internal, PR involves external groups handling information dissemination. The primary aim of public relations is to educate various stakeholders, including media, potential clients, investors, sponsors, and employees. This education fosters a positive perception of the firm, its management, products, or policy decisions. Therefore, “What is Public Relations in Marketing?” can also be understood as a strategy to build a positive image of the company.

Professionals working in public relations may serve in nonprofit and for-profit organizations, including PR and advertising firms, private enterprises, and government agencies. Roles such as account administrator, account director, account supervisor, and public relations manager are prominent in this field, focusing on the free distribution of media information through press releases, editorial material, and advertising. In conclusion, “What is Public Relations in Marketing?” is about managing the flow of information between an organization and its publics.

Skills Required

IT Skills

Eligibility and Courses

12th Standard

Graduation/Diploma

Post-Graduation/ Diploma

P.hD.

Candidates should clear Class 12th from a recognized board.

Candidates should clear a bachelor’s degree or diploma from any esteemed university.

They can pursue a degree in any relevant field such as:


  • Bachelor of Arts in Public Relations (BAPR)
  • Bachelor of Journalism and Mass Communication (BJMC) 
  • Bachelor of Business Administration in Public Relations (BBA-PR) Communication (BJMC)




Candidates should clear a master’s degree or diploma from any esteemed university. They can pursue a degree in any relevant field like

Master of Arts in Public Relations (MAPR)  ,Master of Journalism and Mass Communication (MJMC) 

If the candidates desire, they can additionally pursue a Ph.D. It is not, however, necessary to do so.

Pass with minimum of 45% – 60% aggregate marks.

Pass with a minimum of 45% – 60% aggregate marks.

Pass with a minimum of 45% – 60% aggregate marks.

Ph.D. (Doctor of Philosophy) degree for 3-5 years

They can pursue any stream. After this, they can be eligible for a bachelor’s degree.

After this, they can be eligible for a master’s degree.

After this, they can be eligible for doctoral programs.

 

Top Colleges

The following table lists the best Public relations Colleges, Institutes, and Universities in India, both public and private, where you can study and pursue a career in the field of commerce

Top Colleges

Location

Xavier’s Institute of Communications (XIC)

Mumbai 

Communications & Reputation (SCoRe)

Mumbai, India.

Delhi School of Communications (DSC)

Delhi

Indian Institute of Mass Communications (IIMC)

Delhi

School of Symbiosis’ Institutes: SIMC, Pune & SSMC 

Bangalore

Entrance Exams

Exam Name

Purpose

Indian Institute of Mass Communication (IIMC) Entrance Exam 

This is a national-level entrance exam conducted by IIMC for admission to its Postgraduate Diploma Course in Public Relations (PGDPR).

Symbiosis Institute of Media and Communication (SIMC) Entrance Exam 

This is an entrance exam conducted by SIMC for admission to its Master of Arts in Mass Communication and Journalism with a specialization in Public Relations.

Christ University Entrance Exam 

This is an entrance exam conducted by Christ University for admission to its Bachelor of Arts in Communication and Media with a specialization in Public Relations, Advertising, and Journalism.

Mumbai University Entrance Exam 

Mumbai University conducts entrance exams for admission to its Bachelor of Arts in Public Relations degree program.

Work Description

Job Profiles

Job Profile

Job Description

Communication Specialist

Communications specialists aid businesses by maintaining all aspects of security and external interaction, as well as representing the company’s operations to the public. They write press releases, respond to media requests, assemble documentation, and plan events and press conferences. 

Public Relations Manager

To maintain the client’s positive image, the Public Relations Officer is in charge of implementing promotional programmes, planning events, and communicating with the press. A public relations officer is primarily in charge of maintaining a company’s popularity. They use all forms of media and networking to establish, maintain, and manage their clients’ credibility.

Customer Service Manager

A customer service manager, often known as a customer service supervisor, ensures that a company’s employees are happy. It should be their role to provide exceptional customer service by managing and inspiring the support team, implementing reward programs, and developing customer service objectives.

Research Analyst

A Research Analyst conducts research and provides data and knowledge to assist a company in marketing its services and goods. They collect data like client preferences, expectations, requirements, and purchase habits, then analyse it using statistical methods and software.

Events Executive

Event executives, also known as event organisers, carry out tasks such as locating and scheduling venues, collaborating closely with customers and vendors, handling logistics, budgeting and bookkeeping, risk management, and providing event documentation. Marketing, industry, and social occasions are all planned and organised by event managers.

Top Recruiters

Top PR firms in India

Genesis Burson-Marsteller

Waggener Edstrom

MSLGroup India

Weber Shandwick

Edelman

Adfactors PR

Perfect Relations

Avian Media

Text100 India

The PRactice

H+K Strategies India

Golinopinion

Cohn & Wolfe Six Degrees

Aim High Consulting

PR Pundit

Concept

Pros

Cons

FAQs

What is Public Relations in Marketing?

Public relations (PR) in marketing involves the systematic direction of information distribution between individuals or organizations and the broader public. It aims to educate various stakeholders, fostering a positive perception of the firm, its management, products, or policy decisions.

What skills are required for a Public Relations job?

Key skills include strong writing skills, strategic planning, crisis management, media relations, social media management, experience with content management systems, and data analysis.

What are the eligibility criteria and courses for a career in Public Relations?

Candidates should clear Class 12th, followed by a bachelor’s degree or diploma, and then a master’s degree or diploma from any esteemed university. They can pursue degrees in fields like Bachelor of Arts in Public Relations (BAPR), Bachelor of Journalism and Mass Communication (BJMC), Master of Arts in Public Relations (MAPR), and Master of Journalism and Mass Communication (MJMC).

What does a Public Relations job entail?

The job usually involves developing and executing public relations strategies, managing media relations, building relationships with key stakeholders, developing content for various communication channels, monitoring and analyzing media coverage, coordinating corporate social responsibility initiatives, managing crisis communication, and preparing budgets for PR activities.

What are some top PR firms in India?

Some top PR firms in India include Genesis Burson-Marsteller, Waggener Edstrom, MSLGroup India, Weber Shandwick, Edelman, Adfactors PR, Perfect Relations, Avian Media, Text100 India, The PRactice, H+K Strategies India, Golinopinion, Cohn & Wolfe Six Degrees, Aim High Consulting, and PR Pundit.

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