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What is Mass Communication? Understanding its Career Scope

Introduction
Skills Required
Eligibility & Courses
Top Colleges
Entrance exams
Work Description
Job profiles
Top recruiters
Pros & cons
FAQs
Explore Career opportunities

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What is Mass Communication

Introduction

The process of disseminating crucial information to a large audience falls under the purview of mass communication courses. It encompasses a range of media professions, including news collection and reporting, film direction/production, event management, public relations, advertising, corporate/business communication, and more. So, What is Mass Communication? It’s a field that offers short and long-term Diploma, UG, PG, and Certificate Courses, both online and offline, making it a burgeoning career option.

To be eligible for mass communication courses post-graduation, students need to pass class 12th with a 50 percent aggregate score. Prerequisites vary by course, with higher-level PG and PhD programs often requiring a bachelor’s degree in the field. What is Mass Communication in terms of eligibility? It’s a field that requires a certain level of academic achievement and often involves entrance exams like CAT, LPUNEST, and UGC NET.

Whether in news, fashion, television, the internet, or media, the field of mass media and mass communication has evolved into an interactive notion impacting nearly every aspect of human life. So, when we ask, “What is Mass Communication?”, we can say it’s a dynamic field with diverse career opportunities in journalism, media, and mass communication, offering roles such as Public Relations Officers, Radio Jockeys, Reporters, and Journalists, with an average pay of INR 3-6 LPA.

Skills Required

IT Skills

Eligibility and Courses

12th Standard

Graduation/Diploma

Post-Graduation/ Diploma

P.hD.

Candidates should clear Class 12th from a recognized board.

Candidates should clear a bachelor’s degree or diploma from any esteemed university.

They can pursue a degree in any relevant field such as:


  • Bachelor of Journalism and Mass Communication
  • Bachelor of Mass Media (BMM) 
  • Bachelor of Journalism and Mass Communication (BJMC)
  • Bachelor of Arts in Mass Communication (BAMC)



Candidates should clear a master’s degree or diploma from any esteemed university. They can pursue a degree in any relevant field like

Master of Arts in Mass Communication (MAMC) ,Master of Mass Communication (MMC)

If the candidates desire, they can additionally pursue a Ph.D. It is not, however, necessary to do so.

Pass with minimum of 45% – 60% aggregate marks.

Pass with a minimum of 45% – 60% aggregate marks.

Pass with a minimum of 45% – 60% aggregate marks.

Ph.D. (Doctor of Philosophy) degree for 3-5 years

They can pursue any stream. After this, they can be eligible for a bachelor’s degree.

After this, they can be eligible for a master’s degree.

After this, they can be eligible for doctoral programs.

 

Top Colleges

The following table lists the best Mass Communication Colleges, Institutes, and Universities in India, both public and private, where you can study and pursue a career in the field of commerce:

Top Colleges

Average Fees

SRM Institute of Science and Technology

INR 1,00,000

Chandigarh University

INR 50,000

Amity University

INR 5,00,000

Parul University

INR 1,00,000

Auro University

INR 3,00,000

Christ University

INR 1,00,000

Prestige Institute of Management and Research

INR 2,50,000

Lovely Professional University

INR 4,00,000

Oriental University

INR 1,00,000

Pearl Academy

INR 10,00,000

Lady Shri Ram College for Women

INR 80,000

Woxsen University

INR 8,00,000

Madras Christian College

INR 15,000

Welingkar Institute of Management

INR 4,00,000

New Delhi YMCA

INR 1,10,000

MICA

INR 1,30,000

Institute of Mass Communication Film and Television Studies

INR 20,000

Entrance Exams

Exam Name

Conducting Body

Duration

Frequency

IIMC Entrance test

Indian Institute of Mass Communication

2 hours

Once in a year

Xavier Institute of Communication Online Entrance Exam (XIC-OET)

Xavier Institute of Communications

1 hour 30 minutes

Once in a year

Delhi University Entrance Test (DUET)

National Testing Agency (NTA)

2 hours

Once in a year

Central Universities Common Entrance Test (CUCET)

Jointly conducted by 14 universities

2 hours

Once in a year

Common Admission Test(CAT)

Indian Institutes of Management (IIMs)

2 hours

Multiple times a year

Work Description

  • The work description for a Mass Communication career usually involves
  • Coordinate with internal and external stakeholders to create and disseminate communication materials
  • Develop communication strategies to promote organizational goals and initiatives
  • Create and manage content for various communication channels, including social media, newsletters, and press releases
  • Manage media relations and cultivate relationships with journalists and media outlets
  • Monitor and analyze media coverage of the organization and industry trends
  • Plan and execute events, such as press conferences, product launches, and community outreach programs
  • Collaborate with graphic designers, videographers, and photographers to produce multimedia content
  • Maintain brand identity and ensure consistency in all communication efforts
  • Stay up-to-date with emerging trends and technologies in mass communication
  • Conduct market research and gather feedback to inform communication strategies.

Job Profiles

Job roles

Job description

Public Relations Manager 

A PR Manager is responsible for creating and implementing effective communication strategies that promote a company’s image and reputation. This role involves developing relationships with the media, managing social media platforms, and coordinating events and campaigns.

Social Media Manager 

A Social Media Manager is responsible for managing a company’s social media channels, creating content, and engaging with the audience. This role requires strong writing and communication skills, as well as knowledge of the latest social media trends and algorithms.

Multimedia Journalist 

A Multimedia Journalist is responsible for creating and reporting news stories using various mediums such as print, audio, and video. This role requires excellent writing, research, and presentation skills.

An Advertising Manager

An Advertising Manager is responsible for creating and managing advertising campaigns for a company or client. This role involves working closely with creative teams, managing budgets, and analyzing the effectiveness of campaigns.

Event Manager 

An Event Manager is responsible for planning and executing events, such as conferences, product launches, and charity events. This role requires excellent organizational and communication skills, as well as the ability to manage multiple tasks simultaneously.

Top Recruiters

Top Recruiters for Mass Communication

Hindustan Times

Times Group

The Pioneer

India Today Group

The Hindu

Indian Express

Outlook

All India Radio

India TV

Zee Network

Network 18

Doordarshan

BBC

NDTV

Star India

Sahara One Media & Entertainment Limited

Percept Limited

Wizcraft Entertainment

Balaji Telefilms Limited

DNA Entertainment Networks

Cox & Kings

Cineyug Entertainments

Pros

Cons

FAQs

What is Mass Communication?

Mass Communication is the process of disseminating crucial information to a large audience. It encompasses various media professions, including news collection and reporting, film direction/production, event management, public relations, advertising, corporate/business communication, and more.

What are the eligibility criteria for mass communication courses?

To be eligible for mass communication courses post-graduation, students need to pass class 12th with a 50 percent aggregate score. Prerequisites vary by course, with higher-level PG and PhD programs often requiring a bachelor’s degree in the field.

What skills are required for a successful career in Mass Communication?

Key skills include strong writing and editing abilities, understanding of audio and video production techniques, effective public relations strategies, strong research and analytical skills, proficiency in Content Management Systems (CMS), social media management, and data analytics.

What are the career opportunities in Mass Communication?

Career opportunities in Mass Communication include roles such as Public Relations Officers, Radio Jockeys, Reporters, Journalists, Social Media Managers, Multimedia Journalists, Advertising Managers, and Event Managers.

What are the top colleges for Mass Communication in India?

Some of the top colleges for Mass Communication in India include SRM Institute of Science and Technology, Chandigarh University, Amity University, Parul University, Auro University, Christ University, and Lovely Professional University among others.

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